Business English: Skills and Career Development
Part 1: Business English
1. What’s your name? My name is Dolores Anahi Lopez, but I don’t like Dolores. I prefer that people call me Anahi.
2. How do you spell your family name? My family name is Lopez, and it’s spelled L-O-P-E-Z.
3. Where are you from? I am from Mexico, specifically from Chiapas state; it is in the south of the country.
4. What’s your job? I am working at Pepsico, in the quality assurance area of the products. This area is the most important in my company.
5. How long have you been with your present company? I have been with this company for 3 years. My first job at Pepsico was in the technology area, then I moved to the department of quality.
6. How do you use English in your work? I use English in my job all the time because I have to meet people who don’t stay in Mexico. They work in other countries, and English is the language we all have in common.
7. What are the opportunities for promotion in your current job? The opportunities for promotion in my job are to move to a different country and have a promotion as a quality area manager.
8. What will you do at work next week? Next week at my job, I have a trip scheduled to Canada to take a certification, and all of the meetings are via Zoom.
Part 3: Course You Have Attended for Your Work
You should say why you did the course and whether you would recommend this course.
I have taken a course for making sugar-free candy. In that course, we learned to make gummies, popsicles, and chocolate. I took this course because I want a raise at my job. I recommend this course to people who like cooking or are interested in making new products that don’t use sugar. Anyone can take this course; it’s not necessary to travel because the course is via Zoom, and you cook in your house.
Part 4: Types of Complaints
This graph compares four years of the types of complaints that a company can have. In the first three years, stock availability was the same, but in year 4, it was low. However, in the first year, faulty goods were the highest, compared to year 4, which was the lowest. And delivery problems have increased year after year.
Part 5: Sponsorship Program
A business owner is thinking about using sponsorship to publicize their company. He wants to find out your opinions about the best way to organize a sponsorship program.
- Benefits for companies
- Who to sponsor
- Length of sponsorship
- Possible problems
- Judging success
In your opinion, what are the benefits of companies offering sponsorship? In my opinion, it can reach a large audience and increase visibility in the market. Additionally, by sponsoring events, companies can improve their image by partnering with new brands.
Would it be better to sponsor an individual or an organization? I would like to sponsor individuals because it can create a more personal connection with the audience. It is useful for industries where personal branding is crucial.
How long should a sponsorship program last? I think 4 or 5 months, maybe, because the length should align with the company’s marketing strategy, objectives, and budget constraints.
What problems could there be with a sponsorship program? Maybe mismatched values: If the sponsored entity or event is not aligned with the company’s values, it can lead to negative associations.
How could a company judge whether its sponsorship has been successful? By brand exposure: Measure the increase in brand visibility through metrics like media coverage, social media impressions, and website traffic.