Business Model Canvas Analysis
Infrastructure
Key Activities
The most important activities in executing a company’s value proposition are expertly managed.
Key Resources
The necessary resources to create customer value include capital for employee salaries, machinery purchases, and physical production space.
Partner Network
Currently operating independently, the business manages all aspects internally.
Value Proposition
Value Propositions
The business offers durable, waterproof, and stylish bags made from recycled materials. These high-quality, original, and exclusive bags cater to environmentally conscious young adults.
- Quantitative: Price and efficiency.
- Qualitative: Overall customer experience and outcome.
The bags are priced between 200 and 400 Swiss francs, targeting customers with high purchasing power who value sustainability.
Customer Relationships and Channels
Customer Segments
The target market consists of environmentally conscious young adults and adults with high purchasing power who appreciate sport and sustainability.
Channels
Initially sold from a personal apartment, the bags are now available through the company’s own stores and an online platform where customers can customize bags for special events.
Customer Relationships
The business maintains strong customer relationships by continuously updating designs and upholding strong values, attracting customers who prioritize environmental responsibility despite the higher price point.
Financial Aspects
Cost Structure
- Fixed Costs: Salaries, utilities, rent, and machinery electricity.
- Variable Costs: Materials, transportation, and website maintenance.
Revenue Streams
Revenue is generated through direct sales, initially from home and now through stores and online. The business follows a bootstrapping model, starting with minimal resources.