Coban’s Jeans: Product Details, Market Strategy & Development
Coban’s Jeans: Product and Brand Information
The Enduring Appeal of Jeans
In 1873, Levi Strauss established the first factory producing durable pants for miners, prospectors, and farmers. What gives jeans their enduring fascination?
The key lies in their versatility and adaptability to various situations.
Coban’s Jeans Product Details
Coban’s Jeans utilize cutting-edge technology, complemented by creative and unique designs.
Jeans Styling Considerations
Everyday Wear
Focus on fashion details and understand the subtleties of different cuts.
Occasional Wear
Certain styles of jeans become particularly popular each season.
Style Pitfalls to Avoid
Avoid jeans overloaded with details or excessive prints. It is advisable to keep embellishments minimal.
Coban’s Jeans Market Strategy
Market Segmentation Importance
Segmentation is crucial for Coban’s Jeans. Through it, the company will identify the specific market segment to target.
Target Market Segments
- Segment 1 (15 to 21 years): This group seeks comfort and fashion. They are not typically brand loyal, are influenced by fashion trends, and are willing to pay for and consume the product.
- Segment 2 (22 to 29 years): This group looks for convenience, quality fabric, good cuts, durability, and style. They are more rational when choosing jeans, less willing to pay premium prices, and tend to be more brand loyal due to experience.
Segment Profile: Socio-Economic Focus
We will focus on middle and upper-middle-income segments, targeting families or individuals earning 400 soles or more.
Achieving Customer Satisfaction
- Desired Benefits: Comfort, a youthful and modern look.
- Perceived Attributes: Comfort, Quality (including good cut, fabric quality, durability, model, good finish), design, durability, color, brand, fashion, and price.
Market Positioning Approach
Product promotion will utilize TV channels, catalogs, and the Internet.
Brand Protection and Identification
Patenting the Coban’s Jeans Brand
Requirements include:
- 5 color copies of the logo/design (approximately 5 cm long and 5 cm wide).
- Color specifications (e.g., wallpapers/swatches).
- Payment of the processing fee.
- The final logo design.
Regulatory Compliance (INDECOPI)
Adherence to regulations set by the Committee on Technical Regulations and Trade (INDECOPI) is necessary for product use.
Product Identification: Barcodes
The barcode uniquely identifies your product among others. It is generally used for inventory organization and encodes information such as country of origin, company, and potentially price.
Coban’s Jeans Prototype Development
Understanding Prototypes
A prototype is the creation of a model representing the final product; it’s an experimental version not yet mass-produced.
Evaluating the Design Proposal
Consider feedback from:
- Future users of the product.
- Plant personnel.
- The marketing area.
- Other stakeholders and environmental factors.
Key Prototyping Activities
Developing a product prototype involves two main engineering process activities:
- Obtaining Requirements: Gathering all necessary materials and specifications for the prototype design and execution.
- Obtaining Budget: Calculating the cost associated with all requirements.
Steps for Building the Prototype
- Evaluate needs.
- Execute and test the prototype.
- Present the prototype.
- Create design specifications.
The Prototyping Process Outline
- Establish prototype objectives.
- Define the functions of the prototype.
- Develop the prototype.
- Evaluate the prototype.
Types of Prototypes
- Evolutionary Prototype: An operational system that is refined and delivered to the client.
- Disposable Prototype: Used primarily when requirements are initially unclear, intended to clarify needs before being discarded.