Collaborative Economy, CRM, and Business Strategies

Collaborative Economy Models

Collaborative Economy: The platform acts as an intermediary between peers. It involves the exchange of existing but underutilized goods and services, with or without financial compensation. Examples include Wallapop, BlaBlaCar, and Airbnb.
On-Demand Economy: The platform acts as an intermediary between a professional and a consumer. A commercial relationship is established with users, and there is financial compensation. Examples include Cabify, Glovo, and UberX.
Access Economy: The platform does not act as an intermediary. A company provides users with temporary access to goods. The company pursues commercial purposes. Examples include Bluemove and Car2go.

Personal Assistance: The customer can communicate with a real customer representative to get help during the sales process or after the purchase is complete.
Dedicated Personal Assistance: A customer representative is specifically dedicated to an individual client.
Self-Service: The company maintains no direct relationship with the customer.
Automated Services: Automated services simulate personal relationships.
Communities: Online communities allow users to exchange knowledge and solve each other’s problems.
Co-creation: Companies go beyond the traditional customer-vendor relationship to co-create value with customers.

Key Activities (Vary by Business Model):
- Software Development
- Supply Chain Management
- Distribution
- Problem Solving
Key Partnership Types:
1. Strategic alliances between non-competitors.
2. Cooperation: strategic partnerships between competitors.
3. Joint ventures to develop new businesses.
4. Buyer-supplier relationships to assure reliable supplies.
Key Resources: Physical, intellectual, human, and financial.
Revenue Streams:
1. Asset sale
2. Usage fee
3. Subscription fees
4. Lending/Renting/Leasing
5. Licensing
6. Brokerage fees (commission)
7. Advertising
Cost Structure: The most important costs incurred while operating under a particular business model.
Value Proposition: A description of the benefits that clients can expect from the company’s products and services.

The Canvas model focuses on what matters and allows for flexibility. Key components include:

Business Angels: Typically wealthy individuals, business angels (or angel investors) aim to help entrepreneurial individuals succeed with a business idea by investing their own money.
Crowdfunding: Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture.
Venture Capital: Startup or growth equity capital or loan capital provided by private investors (the venture capitalists) or specialized financial institutions (development finance houses or venture capital firms). Also called risk capital.

One-Pager: A one-pager is essentially a written pitch for your company. It is a simple and short document that gives a high-level overview of a product, service, or business. It’s a modern version of a brochure.
Pitch Deck: A brief presentation, often created using PowerPoint, Keynote, or Prezi, used to provide your audience with a quick overview of your business plan. Typical sections include:
- Introduction
- Team
- Problem
- Advantages
- Solution
- Product
- Traction
- Market
- Competition
- Business Model
- Investing
- Contact
Networking: Networking is the process of trying to meet new people who might be useful to you in your job, often through social activities. It also refers to establishing and managing computer systems.
Business Plan: A business plan is a fundamental tool that any startup business needs to have in place prior to beginning its operations. Key sections include:
- Executive Summary
- Company Description
- Industry Analysis
- Market and Competition
- Strategies and Goals
- Products or Services
- Marketing and Sales
- Management and Organization
- Operations
- Financial Projections
- Financial Requirements
- Exhibits