Communication, Leadership, and Innovation in Organizations
Schramm’s Model of Communication
Key Elements of Schramm’s Model
- Field of Experience: All steps are affected by accumulated experience. Communication is easier when there is overlap.
- Noise: Interference, which can be physical, psychological, or semantic.
- Feedback: Response from receiver to sender.
Key Takeaways
- Communication is not a linear process but rather circular, emphasizing interaction and feedback.
- Each communicator is not only an encoder and decoder but also an interpreter, highlighting the active role of both parties in understanding messages.
- Effective communication requires understanding the shared field of experience between communicators for accurate encoding and decoding.
- The model highlights the importance of context and the situational environment in which communication occurs.
Leadership
Situational Leadership
- Understanding the situation and responding appropriately, based on followers’ readiness, focusing on tasks or relationships as needed.
- Task-Oriented: Define roles, give definite instructions, and establish formal communication channels.
- Relationship-Oriented: Concern for others, seek harmonious relations, and encourage equal participation.
Transactional Leadership
- Uses rewards and punishments.
- Clearly defined roles and expectations, with rewards tied to performance outcomes.
- Engage followers by raising the level of consciousness about organizational goals and encourage creativity.
Transformational Leadership
- Idealized Influence: Leaders are seen as role models.
- Inspirational Motivation.
- Intellectual Stimulation.
- Individualized Consideration: Personalized coaching.
- Inspire followers to exceed self-interest for the good of the organization.
Organizational Direction
Tools for determining organizational direction:
- SWOT Analysis
- PESTEL Analysis
- Porter’s Five Forces
Tasks of Leaders
- Determine the right direction in different conditions (e.g., prioritize goals when different goals are in conflict).
- Communicate the direction clearly with followers.
Communication Direction
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Direction-Giving Language: Bridges individual efforts and organizational goals.
- Communicating goals and expectations.
- Task execution (clarity, autonomy, resources).
- Reward allocation (feedback, rewards, priorities).
Negotiation
Ideal Outcomes
- Minimize transaction costs.
- Maximize satisfaction.
- Consider the long-term effect of relationships.
- Reduce the risk of future conflict.
Negotiation Approaches
- Interest-Based Negotiation: Focus on reconciling interests. Probe desires, find solutions that satisfy both sides, and make trade-offs/concessions if interests are incompatible.
- Right-Based Negotiation: Focus on determining who is right. Rely on standards with perceived fairness, e.g., law, contract, equality, reciprocity, or precedent.
- Power-Based Negotiation: Focus on determining who is more powerful. Use coercion and threats.
Persuasion
Persuasion is a tactic to resolve conflict. Focusing on underlying interests is useful to determine persuasion techniques.