Community Engagement: Key Concepts and Strategies
This document outlines key concepts and strategies related to community engagement, online community management, and related topics.
Audiences vs. Communities
The relationship building opportunities, direction of communication, and equality of voices are key differences between audiences and communities.
Key Difference: c) Key differences between audiences and communities
Engagement Levels
People in communities tend to be far more engaged. This means a small community can be just as valuable as a large audience.
True.
Creator-Audience Relationship
The one-to-many relationship between a creator and an audience results in communication traveling in a single direction.
b) One-to-many
Online vs. Virtual Community
Which term is better, online community or virtual community?
c) Both are good.
Instagram Followers as a Community
Do Instagram followers count as a community?
d) No, because the relationship of your Instagram followers with each other is limited to engagement
Community Lifecycle Stages
What are the four stages of the community lifecycle?
c) Inception, establishment, maturity and mitosis.
KPIs for Community Engagement
Which of the following KPIs is not appropriate for the measurement of goals related to community engagement?
b) Sub-group expansion and growth
UTM Parameters
Using the formula “Base url?utm_term=”, you can:
b) Test how effective the keyword is in driving traffic to your site
Community Management Strategy
The community management strategy includes these steps: set goals and objectives, identify and understand your target audience, engage with your users, and measure results.
a) True.
SMART Model
The below mentioned goal is based on the ___ model.
b) SMART.
Brand Typography
The typeface is an element related with:
a) Brand typography.
Dashboard Elements
Which of the following elements is not representative of a dashboard?
a) Static.
Content Understandability
A social networking site content is easy to understand and share when…
d) Break down complex subjects.
Influencer Selection
Imagine that a brand wants to run a campaign focused on having good engagement rate results with an influencer. What type of influencer would be the most suitable?
a) Nanoinfluencer
Creator Role
Sally likes to write a blog post when she runs into a particularly interesting work situation and sees what advice and reactions her peers have. She is a…
a) Creator.
Minimal Setup Platform
Which social networking site platform would you use in case of having a minimal set-up?
c) Twitter.
Key Tasks of Online Community Management
Which are the four key tasks of online community management?
a) Monitoring, engaging, moderating and measuring.
Content Curation Processes
Content curation includes the following processes:
c) Find, curate and share.
Online Post-Crisis Stage
Which of these elements is not included in the online post-crisis stage?
b) Prevention.
Level 1 Online Crisis
Which of these elements are not included in a level 1 online crisis?
d) Consistent product failures.
Online Crisis Triggers
Indicate three internal and three external triggers that can lead to an online crisis for a coffee chain (Starbucks):
Internal: Poor product quality. / Erroneous publications in social networks. / Delays in delivery. External: Criticism from influencers. / Regulatory changes. / Media scandals.
Sentiment Analysis and AI
Explain sentiment analysis and how AI can be involved:
Sentiment analysis is the process of identifying emotions (positive, negative or neutral) in texts such as comments or posts. It is useful for measuring brand perception, detecting problems and analyzing trends in online communities. / AI uses machine learning and NLP algorithms to analyze large volumes of data and understand the sentiment behind the language. AI-based tools can detect nuances such as sarcasm and automate real-time analysis on a global scale. This analysis helps brands to quickly adjust strategies and improve engagement with their communities. Analyze text / Learn Patterns / Handle Nuances / Scale Analysis
Copywriting Formula Analysis
Does the post follow any copywriting formula? If yes, mention which one and analyse it:
Yes, the model Before, after, Bridge –> The Before-After-Bridge (BAB) model is a copywriting technique designed to capture the audience’s attention and persuade them to take action. This model focuses on creating a narrative that contrasts a problematic situation (Before) with an ideal solution (After), and then offers a “bridge” that connects the two situations, showing how to achieve the desired result.
Data Visualization Principles
What data visualization principles does the graph adhere to:
Simplicity: Clear and well-organized information. / Relevance: Highlight the most important data. / Consistency: Uniform colors and formats.
