Corporate Communication & Event Planning Essentials

Posted on Jan 10, 2025 in Business Administration and Management (BAM)

Environment Elements

1. Distribution 2. Floor occupation ratio 3. Music:

  • Tempo (fast, moderate)
  • Walk speed (faster, slower)
  • In-store time (less)
  • Pleasure (less)
4. Lighting (natural, artificial, mixed) 5. Materials: floors, roof, wall 6. Colour/furniture


UNIT 4

Corporate Communication Tools

1. Tools:

  • Signal
  • Architecture
  • Internal communication
  • Advertising
  • Editorial communication
  • Institutional info
  • Product Design
  • Sponsors
  • Commercial communication
  • Merchandising
  • Direct marketing
  • Packaging
  • PR


Newsworthiness

1. Most representative events:

  • Fairs, congresses, and exhibitions
  • Conventions, scientific conferences
  • Motivation days, incentive trips
  • General meetings with shareholders
  • Internal events, open doors, celebration meals and dinners
  • Institutional actions, awards deliveries
  • Breakfast and press trips
  • Street marketing, flash mobs

2. Event action diagram:

  • Who guest: target, suppliers, consumers, media, employees
  • How: program (hours and actions)
  • Brief: idea, goals, philosophy
  • When: why these dates
  • How many and much: budget (security, transport, media to rent, personnel involved)
  • Goals and results: look if you are in the media

3. Documentation:

  • Brief (sponsorship)
  • Proposed suppliers
  • Budget
  • Event program
  • List with every person involved in the organization and its responsibilities
  • Guest list
  • Communication material used

4. Press release parts:

  • Logo
  • Highlight “press call”
  • Precise headline: clear with who is calling and why
  • Date and place
  • Little brief (info about the event, duration, who will be there…)
  • Proposals (for interviewing opportunities and information options)
  • Contact details: (confirmation and accreditation)

5. Usual mistakes:

  • Think that it´s a common press release (it has different information)
  • Not to create interest
  • Give too much information
  • Not to send it sufficiently in advance
  • Not to select the correct journalist and media
  • Not to make reminders


UNIT 5

1. Reasons to take care of the employee:

  • Customer orientation and service performance
  • Employee satisfaction and more motivation
  • Employee behavior towards organizational goals
  • Organizational efficiency and effectiveness
  • Employee engagement


2. Internal communication main goals:

  • (1) Throw a unique message across the company: corporate identity values (culture)
  • (2) Greater and better communication: what happens if some employee receives some info about the company by media? (info unknown)
  • (3) Motivation, credibility, and trust (good environment for example)
  • (4) Encourage teamwork and interpersonal relationships: to create this good environment
  • (5) Recognition of well-done work: rewards of well-done work
  • (6) Reinforced values and behavior
  • (7) Maintain business coherence


3. Types of internal communication:

-Descending communication tools:

  • Internal events
  • Noticeboard
  • Internal publications
  • Intranet
  • Mailing, letters…
  • Welcome aboard…

-Ascending communication tools:

  • Participation in internal publication
  • Suggestions mailbox
  • Environment surveys
  • Quality circles (meetings)
  • Intranet

-Horizontal communication tools:

  • Meetings
  • Letters
  • Mailing
  • Internal social networks


4. Internal communication publication: it can be written-offline, online and video

  • (1) Latest news
  • (2) Latest (product) releases and external events
  • (3) Press clippings (think about your last event)
  • (4) Interview to people inside or outside the company
  • (5) Matters related to training
  • (6) Articles and curiosities of the sector (did you know)