Deming’s 14 Points: A Foundation for Quality Management
Deming’s 14 Points for Quality Management
1. Create constancy of purpose for improvement of product and service.
- An organization must define its values, mission, and long-term vision and invest in innovation, training, and research.
- This responsibility rests with senior management.
2. Adopt the new philosophy.
- Traditional management focuses on meeting quotas rather than optimizing.
- Companies must develop an awareness of quality where “good enough” is unacceptable.
- Adopt a customer-driven process.
- Foster mutual cooperation between labor and management.
3. Cease dependence on inspection to achieve quality.
- Administrators must understand the concept of variation.
- Inspection should be a tool for information gathering and improvement, not for ensuring quality or blaming workers.
4. End the practice of awarding business on the basis of price tag alone.
- Minimize total cost, not just initial price.
- Select suppliers based on quality, not just convenience.
- Consider hidden costs (e.g., supplier visits).
- Avoid loss of volume discounts and costs of changing suppliers.
5. Improve constantly and forever the system of production and service.
- Continuous improvement is key to success.
- Understand customer needs to improve design.
- Reduce variation to improve production.
- Use statistical methods to identify variations.
- Take corrective action.
6. Institute training on the job.
- Provide continuous training on tools and required knowledge.
- In Japan, even young managers (ages 4-12) receive online training.
7. Institute leadership.
- Management should guide and support employees, reducing stress.
8. Drive out fear.
- Fear hinders improvement. Fears include:
- Fear of calling attention to problems.
- Fear of failure.
- Fear of the unknown.
- Fear of loss of control.
- Fear of change.
- Fear of reporting issues (e.g., a supervisor ignoring a worn part to meet a quota, leading to a 4-day production halt).
9. Break down barriers between departments.
- Eliminate barriers between departments and individuals.
- Connect to scientific management procedures.
10. Eliminate slogans, exhortations, and targets for the workforce.
- Slogans like “Do it right the first time” are ineffective.
- They address the wrong people and assume all quality problems are due to human behavior.
11. Eliminate numerical quotas.
- Performance evaluations tied to quotas lead to short-term focus and stifle innovation and research.
- Avoid setting limits on production.
12. Remove barriers to pride of workmanship.
- Address issues like monotonous tasks, inadequate materials/tools, and undesirable work schedules.
- Deming argued that performance evaluations destroy teamwork.
13. Institute a vigorous program of education and self-improvement.
- Promote extensive and continuing education for personal development.
- Organizations must invest in staff at all levels for long-term success.
14. Put everybody in the company to work to accomplish the transformation.
- Create a cultural shift, especially in companies with traditional management practices.
Quality Management Philosophies
Key Contributors
- W. Edwards Deming
- Joseph M. Juran
- Philip B. Crosby
- V. Feigembaum
- Kaoru Ishikawa
PDCA Cycle
PLAN: Establish objectives and processes aligned with customer requirements and company policies.
DO: Implement the processes.
CHECK: Monitor and measure processes against policies, objectives, and product requirements; report results.
ACT: Take actions for continual performance improvement.
Deming’s Contributions
- 1920-1930: Western Electric
- Emphasized the importance of senior management
- Advocated customer-supplier partnerships
- Inspired Kaiser Continuous Improvement
- JUSE established the Deming Prize in 1951
- Gained recognition in the U.S. in the 1980s
- NBC’s “If Japan Can… Why Can’t We?” highlighted his work
- Aimed to change overall management outlook
- Died in 1993 at age 93
- Famous quote: “Maybe like the one who all his life tried to prevent the U.S. from committing suicide”
- Never precisely defined quality but focused on quality improvements through:
- Reducing uncertainty
- Reducing variability in design and process (variability being the main culprit for poor quality)
Variation
- Quincunx (demonstrates normal distribution)
- Normal distribution is bell-shaped
Common Causes of Variation
- Appear randomly (80-90% of variation)
- Examples: Tool wear, vibration from misalignment, power fluctuations, poor placement of parts, physical/emotional aspects, instrument calibration
- A system governed by common causes is stable
Special Causes of Variation
- Assignable causes (10-20% of variation)
- Originate from external sources unrelated to the process
- Examples: Faulty equipment from a supplier, inadequately trained operator, excessive tool wear, poor calibration of instruments
Horizontal Flowcharts
- Identify causes of problems
- Optimize systems
Fundamental Errors in Process Improvement
- Treating common causes as special causes (e.g., attributing random faults to specific issues)
- Treating special causes as common causes (e.g., overlooking a specific issue and attributing it to general system problems)
Chain Reaction Theory
Leads to long-term competitive power
7 Deadly Diseases Opposing the Search for Quality
- Lack of constancy of purpose
- Emphasis on short-term gains and immediate dividends
- Evaluation by performance, merit rating, or annual review of results
- Mobility of executives
- Management based solely on visible figures
- Excessive medical costs
- Excessive cost of guarantees
Deming Prize
- Established intuitively in 1951
- By the Union of Japanese Scientists and Engineers (JUSE)
- Checklist with 10 categories and checkpoints