Digital Marketing Channels: Social, Paid, Earned & Email
Social Media Marketing Channels
LinkedIn Marketing Strategies
LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to:
- Find the right job or internship
- Connect and strengthen professional relationships
- Learn the skills you need to succeed in your career
- Organize offline events
- Join groups
- Write articles
- Post photos and videos
You can access LinkedIn from a desktop, the LinkedIn mobile app, the mobile web experience, or the LinkedIn Lite Android mobile app.
A complete LinkedIn profile can help you connect with opportunities by showcasing your unique professional story through experience, skills, and education.
Instagram Marketing for Business Growth
Instagram is the perfect channel to reach an enormous audience – over 1 billion active users monthly. On average, users spend 53 minutes per day on Instagram, making this platform the second most visited social network after Facebook.
Instagram facilitates maintaining your relationships with customers and prospects. People enjoy being connected with brands through this network: 90% of users follow at least one company on Instagram.
Another point to consider is Instagram’s selling acceleration opportunities. According to Facebook research in 2019:
- 65% of people polled visited a brand’s website or app after seeing it on Instagram.
- 46% of interviewees purchased from a brand online or offline.
Access to a vast audience, which actively interacts with brands and wants to buy from them, is a core advantage of Instagram marketing. However, this social network has a handful of other benefits.
Benefits of Instagram for Business
- Brand strengthening: Enhance your brand’s visibility and image.
- Improved engagement: Foster interaction with your audience.
- Enlarged sales: Drive purchases directly or indirectly.
- Audience growth opportunities: Reach new potential customers.
Paid and Earned Media Tactics
Understanding the Google Ads Algorithm
Google’s Ads algorithm is a mathematical calculation that uses a range of various factors to ultimately determine your ad position. It’s a value used by Google to determine precisely where your ads are shown on a specific page and, in many cases, whether your ads will appear before your audience at all.
Paid Media Advertising Explained
Paid media includes all activities that require payment to feature your business marketing efforts on external websites and networks. This includes:
- PPC advertising with Google Ads
- Display ads on platforms like Facebook
- Sponsored posts on industry or influencer blogs
Paid media extends your reach and drives traffic to your web properties by building new relationships with partners and customers.
Leveraging Earned Media
Earned media describes the coverage of your business on external web entities for which you didn’t pay. It requires you to stand out from your competition with great content, products, or services that users consider worth sharing, mentioning, reposting, and reviewing.
Direct Engagement: Email Marketing
Effective Email Marketing Techniques
Email marketing involves the use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your overall marketing strategy.