eMarketing: Benefits and Differences from Traditional Marketing
What is eMarketing and How is it Better?
Marketing has been around forever, in one form or another. Since humans first started trading, marketing was there, telling stories to convince others to trade. Marketing has evolved alongside modern communication technologies, becoming more efficient at delivering messages. eMarketing is the result of this evolution, blending age-old principles with modern technology. Let’s break down the “what” and “why” of eMarketing, outlining its benefits and differences from traditional methods.
What is eMarketing?
eMarketing, or electronic marketing, applies marketing principles and techniques via electronic media, specifically the Internet. The terms eMarketing, Internet marketing, and online marketing are often used interchangeably.
eMarketing involves marketing a brand using the Internet, including both direct response and indirect marketing elements. It uses various technologies to connect businesses with customers. It encompasses all activities a business conducts via the web to attract new business, retain current customers, and develop its brand identity.
Why is eMarketing Important?
When implemented correctly, the return on investment (ROI) from eMarketing can far exceed traditional marketing strategies. Whether a brick-and-mortar or purely online business, the Internet is a powerful force. It can reach millions and is redefining how businesses interact with customers.
Benefits of eMarketing Over Traditional Marketing
Reach
The Internet provides businesses with a truly global reach. While traditional media costs limit this reach to large multinationals, eMarketing opens new avenues for smaller businesses to access potential consumers worldwide on a smaller budget.
Scope
Internet marketing allows marketers to reach consumers in various ways and offer a wide range of products and services. eMarketing includes information management, public relations, customer service, and sales. With new technologies constantly emerging, this scope continues to grow.
Interactivity
Traditional marketing primarily focuses on broadcasting a brand’s message. eMarketing facilitates conversations between companies and consumers. This two-way communication channel allows companies to adapt based on consumer responses, making them more dynamic.
Immediacy
Internet marketing provides an immediate impact in ways never before imagined.