English Grammar and Vocabulary for Film and Advertising

Passive and Active Voice

Passive (Subject): Who does + Action (tense) + object

Active (Object): Object + to be (tense) + Verb (past participle) + by + who does

Pronouns

Subject PronounObject PronounPossessive AdjectivePossessive PronounReflexive Pronoun
IMeMyMineMyself
YouYouYourYoursYourself
HeHimHisHisHimself
SheHerHerHersHerself
ItItItsItsItself
WeUsOurOursOurselves
YouYouYourYoursYourselves
TheyThemTheirTheirsThemselves

Film Adjectives

Positive

  • Amusing = Divertida
  • Amazing
  • Arty = Artística
  • Brilliant
  • Clever = Ingeniosa
  • Convincing
  • Deep = Profunda
  • Entertaining
  • Fascinating
  • Fantastic
  • Funny
  • First-rate = Estupenda
  • Feel-good
  • Hilarious = Divertidísima
  • Intriguing
  • Moving = Emocionante
  • Original
  • Realistic
  • Stunning = Deslumbrante
  • Superb = Magnífico
  • Shocking = Impactante
  • Terrific = Estupendo
  • Thought-provoking = Invita a la reflexión
  • Touching
  • Wonderful

Negative

  • Appalling = Pésima
  • Boring
  • Bizarre
  • Contrived = Artificial
  • Complicated = Complicada
  • Confusing
  • Clichéd
  • Disappointing = Decepcionante
  • Dreadful = Terrible
  • Dull = Aburrida
  • Exaggerated
  • Far-fetched = Descabellada
  • Pathetic = Patética
  • Horrible
  • Ingenious
  • Poor
  • Predictable
  • Slow
  • Superficial
  • Second-rate = De segunda clase
  • Terrible
  • Violent
  • Wooden = Inexpresiva

Questions

General Question: Wh- + auxiliary verb + subject + adverb + verb + indirect object + direct object + place + time

Specific Question: Wh- + verb + object + place

Auxiliary Verbs

  • Present Simple (s 3rd person) / Do-Does
  • Present Continuous (ing) / Am-Is-Are
  • Past Simple (ed) / Did
  • Past Continuous (was + -ing) / Was-Were
  • Present Perfect (have/has + -ed) / Has-Have
  • Past Perfect (had + -ed) / Had
  • Future: Will / Am – Is – Are
  • Modal Verbs: Can – Could (past of can) – May (I may) – Might (might be) – Must (I need to/I have to) – Would – Shall – Should (I should)

Film Vocabulary

  • A review
  • Audition
  • Acting = Actuar
  • Actor / Actress
  • An extra
  • Award
  • Adventure
  • Argument
  • Blockbuster
  • Character = Personaje
  • Critic = Crítica (persona)
  • Criticism = Crítica
  • Casting
  • Costumes = Disfraces
  • Camera operator
  • Comedy
  • Cast = Repartimiento
  • Director
  • Documentary = Documental
  • Design = Diseño
  • Dialogue = Diálogo
  • Dub / Dubbed = Doblar
  • Drama
  • Editing = Edición
  • Entertained
  • Fantasy
  • Film crew = Equipo de la película
  • Fairy tales = Cuentos de hadas
  • Fetched = Traída
  • Flash-back
  • Gore – Gory
  • History = Historia
  • Location = Ubicación
  • Located = Situada
  • Lead = Dirigir
  • Musical
  • Make-up
  • Narrative thread = Hilo narrativo
  • Photography = Fotografía
  • Point out = Señalar
  • Producer = Productor
  • Plot = Trama
  • Performance = Actuación
  • Romantic-comedy = Comedia romántica
  • Reviewer = Crítico
  • Review
  • Recommend = Recomendar
  • Role = Papel
  • Realised = Realizado
  • Script = Guión
  • Soundtrack = Banda sonora
  • Special effects
  • Spy films = Películas de espías
  • Screenplay = Guión
  • Sets
  • Story = Historia
  • Score = Puntuación
  • Subject matter = Tema en cuestión
  • Studio = Estudio
  • Sci-fi = Ciencia ficción
  • Supporting role = Rol de soporte
  • Subtitles
  • Sequence
  • Scriptwriter = Guionista
  • Setting = Escenario
  • Situation
  • Star
  • Screenwriter = Guionista
  • Suspense
  • Site
  • To be set = Para ajustar
  • To star = Para protagonizar
  • Test = Ensayo
  • To be released = Para ser lanzado
  • Thematic = Temática
  • Teenpic
  • Worth seeing = Vale la pena ver

Advertising Vocabulary

  • Association of ideas
  • Advertisement (advert or ad)
  • Aimed at = Dirigido a
  • Appeal to = Atraer a
  • Attention-getting = Llamar la atención
  • Advertising claim = Reclamo publicitario
  • Advertising campaign = Campaña de publicidad
  • Announcer = Anunciador
  • Audience = Audiencia
  • Announcement = Anuncio
  • Advertiser = Anunciante
  • Brand = Marca
  • Comparisons
  • Commercial = Anuncio
  • Close-up
  • Computer graphics = Gráficos de computadora
  • Catchy = Pegadiza
  • Demonstration (before and after)
  • Depend on = Depender de
  • Drawn into = Sumergido en
  • Intended for = Destinado a
  • Jingle
  • Label = Etiqueta / Calificar
  • Mark = Marca
  • Make = La marca
  • Patriotism
  • Persuasion
  • Portrayal = Representación
  • Public = Público
  • Sound effects = Efectos de sonido
  • Spokesperson
  • Story-line = Argumento
  • Slogan
  • Spectators
  • The use of humor
  • Tagline = Lema
  • Testimonials (recommendations)
  • Techniques used
  • Target audience / Market
  • Target consumer
  • Thought-provoking = Hacen reflexionar
  • To announce = Para anunciar
  • To point out = Señalar
  • To remark = Observar
  • Trademark = Marca comercial
  • To advertise = Anunciar
  • To emphasize = Enfatizar
  • Voice-over
  • Viewers = Espectadores