Firm Supply Decisions, Market Equilibrium, and Monopoly Power
Firm’s Short-Run Supply Curve
The firm’s decision to produce in the short run depends on whether the price covers average variable costs.
- Below point 2 (minimum Average Variable Cost, AVC), the price does not cover variable costs, so the firm shuts down and produces nothing. There are no profits, and losses equal fixed costs.
- From point 2 upwards, the firm’s short-run supply curve corresponds to its Marginal Cost (MC) curve above the minimum AVC.
- Between point 2 (min AVC) and point 1 (minimum Average Total Cost, ATC), the firm covers all its variable costs and some of its fixed costs. It produces but incurs a loss smaller than its fixed costs.
- At point 1, where MC = ATC, profits are zero (break-even point).
- Above point 1, the price is greater than ATC, and the firm earns positive profits, which increase as output rises along the MC curve.
Note: Point 1 and Point 2 represent the minimum points of the ATC and AVC curves, respectively.
Profit Maximization under Perfect Competition
In a perfectly competitive market, the presence of positive economic profits attracts new entrants.
- If a firm earns positive profits, its prices are likely attractive relative to costs.
- New competitors entering the market increase market supply, driving the price down.
- The long-run tendency under perfect competition is for firms to operate where price equals the minimum ATC (P = min ATC), which is also where MC = ATC. At this point, economic profit = 0.
The Firm’s Long-Run Supply Decision
In the long run, a firm can adjust all inputs, meaning all costs are variable. The firm can choose the optimal scale of operation from all its possible short-run scenarios.
A competitive firm’s long-run profit function is: Profit = p*y – c(y), where p is price, y is output, and c(y) is the long-run total cost.
The first and second-order conditions for profit maximization at an optimal output level y* > 0 are:
- P = MC(y) (Price equals Long-Run Marginal Cost)
- dMC(y)/dy > 0 (Long-Run Marginal Cost must be increasing)
Additionally, the firm’s economic profit must not be negative in the long run; otherwise, it would exit the industry.
Profit = p*y – c(y) ≥ 0
This implies:
p ≥ c(y)/y
Therefore, the price must be greater than or equal to the Long-Run Average Cost (AC): P ≥ AC.
Market Price Adjustments
If Prices Go Up
If the market price rises above the equilibrium price (p*), there will be an excess of supply (quantity supplied exceeds quantity demanded). Market forces will push the price down towards p*.
If Prices Go Down
If the market price falls below the equilibrium price (p*), there will be an excess of demand (quantity demanded exceeds quantity supplied). Market forces will push the price up towards p*.
Market Equilibrium Elasticity Cases
- Perfectly Inelastic Supply: Quantity supplied is fixed and does not depend on the market price. Represented by a vertical supply curve. Supply elasticity (ES) = 0 → When price changes, quantity supplied does not change.
- Perfectly Elastic Supply: Quantity supplied is extremely sensitive to the market price. Represented by a horizontal supply curve. Supply elasticity (ES) = ∞ → A small price change leads to an infinite change in quantity supplied (or zero supplied below that price). This can represent the long-run market supply curve in a constant-cost perfectly competitive industry.
- Perfectly Inelastic Demand: Quantity demanded is fixed and does not depend on the market price. Represented by a vertical demand curve. Demand elasticity (ED) = 0 → When price changes, quantity demanded does not change.
- Perfectly Elastic Demand: Quantity demanded is extremely sensitive to the market price. Represented by a horizontal demand curve. Demand elasticity (ED) = ∞ → Consumers demand an infinite amount at a specific price but nothing above it. This represents the demand curve faced by a single firm in perfect competition.
Imperfect Competition: Pure Monopoly
A pure monopoly is a market structure characterized by:
- Single Seller: There is only one seller in the market. Therefore, it has no direct competitors.
- Market Demand = Firm Demand: The monopolist’s demand curve is the same as the market demand curve because the firm level is the market level.
- Downward-Sloping Demand: The demand function has a negative slope, unlike the horizontal demand curve faced by a firm in perfect competition.
- Price-Setter: Monopolists are price-setters; they can alter the market price by adjusting their output level (y). Producing higher output generally requires lowering the price (p(y)).
- Barriers to Entry: Significant barriers prevent other firms from entering the market. Natural monopolies can exist due to these barriers.
What Causes Monopolies?
Monopolies can arise from several sources:
- Legal Fiat: Government grants exclusive rights (e.g., US Postal Service for certain mail types).
- Patents: Legal protection grants temporary exclusive rights to produce or use a new invention (e.g., a new drug).
- Sole Ownership of a Resource: Exclusive control over a critical input (e.g., a unique mineral deposit, historically De Beers diamonds).
- Cartel Formation: Firms collude to act as a single monopolist (e.g., OPEC). Note: Cartels are often illegal and unstable.
- Economies of Scale (Natural Monopoly): Average total cost decreases as output increases over the relevant range of demand, making it efficient for only one firm to serve the market (e.g., local utility companies).
- Licensing and Certification: Government requirements or professional standards can limit entry (e.g., medical licenses for doctors), though this usually leads to limited competition rather than pure monopoly.