Fordism to Post-Fordism: Evolution of Production Models
Fordism: Origins and Development
Since 1804, England utilized a human chain, later mechanized (1883), for biscuit production for ships. The production demands of the World Wars led to Fordism’s widespread adoption. Fordism, a concept by Henry Ford (1863-1947), is a set of technological, economic, and sociopolitical ideas.
Key Features of Fordism
- Standardized parts and products to reduce costs and boost sales.
- Deskilling, worker concentration, and uniform working conditions.
- Mass production, homogeneous products, and vertical structure.
- Simple, repetitive jobs with quality control through inspection.
The Crisis of Fordism (Late 1970s)
Contributing Factors
- Technical and Organizational Rigidity: Inability to adapt to fragmented and volatile markets.
- Socio-Institutional Rigidity: Worker dissatisfaction and lack of integration.
- Wasted Effort: Monitoring and defect correction.
- Shift from Quantity to Quality: Emphasis on quality search.
- New Technologies: Computerization, microelectronics, telecommunications, robotics.
- Globalization: Increased competition due to market opening and investment attraction.
The Japanese Model (Toyota)
- Bottom-up decision making.
- Reduced specialization (contrary to Fordism).
- Enhanced workplace safety.
- Integration of work and private life.
- Income redistribution policies in specific sectors.
Post-Fordist Company
Characteristics
- Decentralization and Functional Reorganization: Decentralization of large companies, mergers, and diversified investments.
- Outsourcing: Reducing fixed investments and costs through subcontracting.
- Internationalization: Expansion enabled by new technologies.
- Deregulation and Labor Flexibility: Use of “client” concepts internally and focus on total quality.
The Flexible Firm (Toyota)
- New Product Design: Innovation, variety, and diversification.
- Just-in-Time Production: Minimizing inventory costs.
- Increased Social Costs: Transportation and pollution issues.
Human Factor in Post-Fordism
- Simplified organizational charts and innovation management.
- Focus on quality optimization and continuous improvement (Kaizen).
- Shift from “task” to “competition” involving employees in decisions.
- Emphasis on teamwork and employee commitment.
- Transition from stability to instability and flexible working hours.