Marketing and Advertising: Impact, Internship, and Future
1. The Importance of Marketing and Advertising
Studying marketing and advertising is crucial to a company’s success. These disciplines effectively promote products, reach target audiences, and generate demand. The launch of Apple’s iPhone is a case in point. Apple, known for innovation, leveraged a well-executed marketing and advertising strategy in 2007. They identified their audience and utilized television, billboards, and online campaigns. The result: a triumphant launch, long lines of customers, and overwhelming demand. In conclusion, the launch of the Apple iPhone highlights how marketing and advertising research helps to understand the target audience, develop effective strategies, persuasively communicate the values and benefits of a product, and thus deliver the desired benefits.
2. Internship Aspiration at Ogilvy & Mather
I would mainly like to do my internship at Ogilvy & Mather, as it is a leading agency in the field of marketing and advertising. On the other hand, I think I would fit well in this company due to my passion for creativity, strategy, and excellence in communication. As a student at Instituto Nebrija, I have acquired knowledge and skills in marketing, market research, and advertising campaign management. In addition, I value Ogilvy & Mather’s focus on creativity, innovation, and teamwork. In conclusion, I am excited to contribute my ideas, learn from talented professionals, and develop my career in a renowned agency like Ogilvy & Mather.
3. Entrepreneurial Vision: A Digital Marketing Firm
If I were a marketing and advertising entrepreneur, I would create a digital marketing firm specializing in content and social media strategies. I would choose this approach because, in the digital age, online platforms play a key role in the promotion and growth of companies. Moreover, the demand for effective social media marketing strategies is constantly increasing, and brands need to be present on platforms such as Facebook, Instagram, YouTube, etc. In addition, content marketing is key to establishing a solid relationship with customers and building a strong brand. As a conclusion, my company would offer valuable services and help companies stand out in the constantly evolving digital world.
4. The Evolution and Future of Marketing and Advertising
In recent years, the field of marketing and advertising has undergone a significant evolution. With the advent of digital technology and social media, there has been a shift towards more personalized and customer-centric marketing strategies. On the other hand, advertising has become more interactive and data-driven, allowing companies to reach specific audiences more effectively. Finally, in the future, this trend is expected to continue with the growth of artificial intelligence and big data analytics. Advertising will become even more tailored to individual consumer preferences, and emerging platforms, such as virtual and augmented reality, will be used to create immersive brand experiences.
5. Reflections on the Course
Mainly, what I liked most about this course in general is its practical approach, far from the traditional teaching based on memorization for exams. I loved the acquisition of knowledge in an active and participative way. On the other hand, what I liked the least is working with some classmates in groups, as some of them either don’t do the homework or want to do it all themselves. As for the English course, I highlight the didactic methodology used in the classes. I like the freedom we are given to do activities, such as the podcast at the beginning of the class, where we can talk about any topic, or the last activity of the games. It seems to me that these activities encourage creativity and active participation of the students, which I find very stimulating.