Marketing Plan & Product Viability: Key Strategies
Marketing Plan
The marketing plan provides information on product/service marketing. It defines the product/service market, considering variants, quantity, brand, design, and lifecycle phase. These characteristics are compared with competitors’ offerings.
Communication Policy: We will specify how the product/service will be announced, describing appropriate media (internet, local press, leaflets, etc.) and actions (advertising and sales promotion). Advertising aims to showcase our product/service, while sales promotion includes activities that support sales and encourage purchases by potential customers.
Distribution Policy: We will indicate how customers will be reached, specifying whether sales are direct or indirect. For indirect sales, we will detail distribution channels (wholesaler, retailer, or both). Intermediaries (agents, distributors, representatives, etc.) can play critical roles in distribution.
Pricing Policy: We will indicate the selling price and detail the most appropriate pricing strategy for our company.
Product Viability Study
A feasibility study analyzes the business project, considering both internal data and the firm’s environment. This study determines the desirability of creating the company. The following aspects will be analyzed:
- Legal Feasibility: Ensuring compliance with regulatory and legal obligations.
- Commercial Viability: Determining product sales and development within the marketplace.
- Economic Viability: Checking if the company’s activity will generate profits.
- Financial Sustainability: Analyzing planned investments and financing.
- Environmental Feasibility: Ensuring compliance with environmental regulations.
- Technological Feasibility: Checking if the technology is efficient for quality production.
Marketing Plan
The marketing plan provides information on product/service marketing. It defines the product/service market, considering variants, quantity, brand, design, and lifecycle phase. These characteristics are compared with competitors’ offerings.
Communication Policy: We will specify how the product/service will be announced, describing appropriate media (internet, local newspapers, brochures, etc.) and actions (advertising and sales promotion). Advertising aims to showcase our product/service, while sales promotion includes activities that support sales and encourage purchases by potential customers.
Distribution Policy: We will indicate how customers will be reached, specifying whether sales are direct or indirect. For indirect sales, we will detail distribution channels (wholesale, retail, or both). Intermediaries (agents, distributors, representatives, etc.) can play critical roles in distribution.
Pricing Policy: We will indicate the selling price and detail the most appropriate pricing strategy for our company.
Product Viability Study
A feasibility study analyzes the business project, considering both internal data and the firm’s environment. This study determines the desirability of creating the company. The following aspects will be analyzed:
- Legal Feasibility: Ensuring compliance with regulatory and legal obligations.
- Commercial Viability: Determining product sales and development within the marketplace.
- Economic Viability: Checking if the company’s activity will generate profits.
- Financial Sustainability: Analyzing planned investments and financing.
- Environmental Feasibility: Ensuring compliance with environmental regulations.
- Technological Feasibility: Checking if the technology is efficient for quality production.