Media Production Terms: From Audio to Digital Art

Radio, Podcasting, and Broadcasting

Commissioning Brief: A document or presentation that sets out the commissioner’s vision and requirements for the program that is open to proposals from suppliers.

Bids: Cost-based proposals, typically based on detailed requirements from the broadcaster.

Cues: Words said by a DJ or presenter to introduce and link segments or music.

Dry Version: A pre-recorded item that includes only the spoken word, that is, no music or sound effects.

Breaking News: Events that are happening as we speak.

Commissioning: The process where independent producers of content sell their work to broadcasters.

Deputy Editor: Second editor in line.

Debriefing: Detailed discussion about work that has been done.

Debriefing Meetings: Held after an event to analyze what went well and what didn’t, and to find ways to avoid failure and succeed.

Audio Production and Technology

Audio Books: Printed books narrated onto CDs.

Audio Lectures: Recorded lectures.

Audiblog: An online journal with sound.

Broadband Connection: A high-speed connection to the Internet.

Built-in Memory / Flash Memory: More common in mini-MP3 players, it’s a kind of memory that holds fewer songs, but as there are no moving parts, there are no problems with skipping. You have to upload the music from a CD onto a computer, rip a CD, etc., and transfer it to the player.

DAW: Digital Audio Workstation. Records, edits, and plays back digital music.

Graphics, Design, and Animation

Airbrush: This produces individual pixels of color in a spray pattern.

Animation: A series of still images shown in a sequence.

Applets: Applications adapted to a program.

Bitmapped Graphics: Images created with a matrix of picture elements (pixels).

Bitmap: A geometric arrangement of different color dots on a rectangular grid.

Business Graphic Programs: Also called presentation software, these let you create pie charts, bar charts, and line graphs of all kinds for slide shows and reports. You can import data from a database or spreadsheet to generate the graphs.

Bar Charts: A graphic used to compare quantities.

Color Picker: Tool that selects and matches colors exactly.

Computer-Aided Design (CAD): Used by engineers and architects to design everything from cars and planes to buildings and furniture. First, they make a wireframe. Then, if they want to color the objects and add texture, they create a surface for the object, called filling the surface. Finally, the design is rendered to make the object look realistic.

Clip-Art: Ready-made pictures.

Computer Animation: Also known as Computer Generated Imagery (CGI), it is the art of creating moving images via the use of computers.

Curve: This is used to draw curves in different thicknesses.

Desktop Publishing (DTP): Based around a page layout program, which lets you import text from a word processor, clip-art from graphics packages, images from scanners or cameras, and arrange them all on a page. It is used to design and publish books, newspapers, posters, ads, etc.

Digital Art / Computer Art: Is done with applets that use mathematical formulae to create beautiful bright shapes called fractals.

Drop Shadows: The shadow an object creates on a surface.

DivX: A format used to compress and transmit movies over the web.

General Business and Technology

A Bundle Of / A Good Number Of: These terms are interchangeable and refer to a significant quantity.

Blame: To hold someone responsible.

CPU: Central Processing Unit.

Customer Base: Amount of customers that are faithful to a company.

Cutting-Edge: The newest design or the most advanced way of doing something.

Data: Facts and statistics collected together for reference or analysis.

Database: A collection of data organized in a manner that allows access, retrieval, and use of that data.

Dynamic: Active, energetic, forceful.