New Media’s Impact on Youth and Marketing
New Media’s Impact
Key Demographics and Marketing Strategies
1.1 Who will be the most important group of people for the development…?
- Teenagers. Because they don’t know a world without the Internet, their future jobs and aspirations will be heavily influenced by it.
1.2 Why are marketing departments changing their strategies?
- Because nowadays, the majority of the audience is online, watching TV on fuel pages or streaming. This use of new technologies will only increase in the future, so marketing departments use appealing strategies.
1.3 What is another possible usage for networking websites like Facebook?
- They offer an easy and very effective way to advertise products and gain new clients.
1.4 According to the text, what is the opinion of 18-24-year-olds about the Internet?
- People between 18 and 24 years old use the extremely effective capabilities of self-promotion of the Internet, not with the objective of becoming famous, but with the goal of demonstrating that they are unique individuals who stand out from the crowd.
Vocabulary
- Shaped: A person or organization that finances something in exchange for advertisement.
- A third of people: 33%.
- Streamed videos: A video that you can watch over the Internet.
- Sponsor: To support an event, activity, person, or organization financially or through the provision of products or services.
- Social networking: Communicating with users through a social network to work or advertise.
- Celebrities: Famous people.
- Crowd: A large group of people.
- Socializing: Meeting new people or talking with them.
- Everyone: The majority of the people.
Irregular Verbs
- Set – Set – Set – Poner/Establecer
- Fight – Fought – Fought – Luchar/Combatir
- Spell – Spelt – Spelt – Deletrear
- Swing – Swung – Swung – Moverse/Balancearse
- Beat – Beat – Beaten – Golpear/Vencer
- Shake – Shook – Shaken – Sacudir/Agitar
- Lie – Lay – Lain – Yacer/Estar Tumbado
- Strike – Struck – Struck – Golpear
- Bite – Bit – Bitten – Morder
- Split – Split – Split – Separar/Dividir
- Bend – Bent – Bent – Doblar
- Swear – Swore – Sworn – Maldecir/Jurar
- Leave – Left – Left – Salir/Dejar/Abandonar
- Forbid – Forbade – Forbidden – Prohibir
- Deal – Dealt – Dealt – Tratar/Comerciar
Sentences Translation and Grammar
- She has been trying on that loose-fitting, patterned blouse for an hour and a half. Two years ago, she used to put on and take off one every quarter of an hour.
- While we were making a living by performing street music, many people said that our music didn’t match our clothes.
- She is about to tune in to a talk show! While she was channel surfing, she found one.
- I have been trying to take off this sweater for two minutes. It is too tight-fitting.
- It is already decided; they won’t wear formal attire for tonight’s party. They have just put on smart, casual, plain clothes.