Opal Mobile: China Market Strategy, SWOT Analysis & Customer Focus
Advantages of Partnerships in China
Firstly, partnership agreements can provide Opal with technology assistance, allowing for joint development of new products and technology sharing. Secondly, a Chinese partnership grants Opal access to local knowledge and an air of acceptability crucial for business in China. Thirdly, local firms’ reputation and experience help tailor product development and customer service to local market needs. Fourthly, partnerships enable cost-sharing and risk reduction.
Disadvantages of Partnerships in China
Firstly, technology sharing may lead to the leakage of Opal’s proprietary technology, resulting in a loss of competitive advantage. Secondly, partnerships may dilute Opal’s control power due to the need to consider partners’ benefits. Thirdly, profit sharing may lead to conflicts among partner companies.
Recommendations for Opal in the Chinese Market
1. Continue investing in the Chinese market to gain more market share and facilitate expansion, given its enormous potential.
2. Sign partnership agreements with more companies to gain comprehensive market information, share technology, and develop new products.
3. Maintain a strong stance on environmental protection by using green materials, producing eco-friendly products and services, and offering a comprehensive mobile phone recycling scheme.
4. Deepen the agreement with Huawei, a well-established and respected player in the Chinese telecoms market, to further expansion.
Opal’s SWOT Analysis
Strengths
- Deregulation of telecommunications markets enabling Opal to capitalize on opportunities.
- Recent opening-up of the Chinese market providing opportunities for further expansion.
- Mobile devices division allowing sales to competing networks, accessing a larger market.
- Strong environmental stance, offering a comprehensive mobile phone recycling scheme and eco-friendly products.
Weaknesses
- High initial prices due to high R&D costs and specialized production facilities, potentially decreasing sales.
- Limited production and investment capital resources as a medium-sized producer, potentially hindering cooperation.
- Regulatory complexities in the Chinese market hindering development and expansion.
Opal’s Customer-Focused Strategy
Service Excellence
Opal is a customer-focused organization prioritizing customer service and quality to establish satisfaction and loyalty, leading to sales and profit growth. The Service Development Section enhances mobile and web-based customer experience, while the Customer Care Department ensures consistent meeting of customer expectations.
Technology-Driven Innovation
Opal is driven by technology and aspires to lead technological advancements. Continuous investment in innovative products and market research allows Opal to identify market trends and use the latest technologies to satisfy customer needs. A Special Projects section focuses on future technological development.