Understanding Journalistic Genres: News, Opinion, and Hybrid Forms

Journalistic Genres

Journalistic genres are highly diverse and can be classified into two main groups:

  • Information-Dominated Texts: These texts present information objectively, focusing on factual reporting. The primary function is referential.
  • Subjective View Texts: These genres offer a subjective perspective on events, representing opinion pieces. The expressive function predominates, often incorporating an appellate element.

A third category, entertainment texts, is sometimes added. These texts focus

Read More

Email Marketing, Blogs, and Social Media: Strategies for Success

Email Marketing Campaign Process

1. Goals

Start by defining the goals of the campaign:

  • Obtain qualified traffic.
  • Getting leads.
  • Conversion into sales.

2. Segmentation – Database

Clearly determine the target.

Distribution lists:

  • External: purchased or rented.
  • Internal: built by the company itself through data capture actions
    • By subscription forms.
    • Exchanging user contact dates by added value.

3. Content of the Message

Subject Line:

  • Clearly identify the content.
  • 50 characters maximum.
  • Highlight benefits.
  • Written in
Read More

Information Systems, IT, and E-Commerce: Key Concepts

Information System (IS)

An Information System (IS) refers to the collection, processing, storage, analysis, and dissemination of information for a specific purpose.

Types of IS

  • Operation Support System (Supports business operations)
  • Management Support Systems (Supports managerial decision-making)

Classifications of IS by Scope

  • Functional Business System: Focuses on operational & managerial applications of basic business functions (e.g., support accounting, finance, or marketing).
  • Strategic Information
Read More

Understanding and Preventing Water Pollution

Understanding Water Pollution

Water pollution occurs when harmful substances contaminate a body of water, such as a river, lake, ocean, or groundwater. This contamination can degrade water quality, making it toxic to humans and the environment.

Types of Water Pollution

  • Industrial Waste: Discharge of chemicals, heavy metals, and other pollutants from factories.
  • Agricultural Runoff: Fertilizers, pesticides, and animal waste that wash into waterways.
  • Sewage and Wastewater: Untreated or poorly treated sewage
Read More

Galician Literature in Exile: Buenos Aires Hub (1936 Onwards)

Galician Literature in Exile After 1936

With the outbreak of the Spanish Civil War in 1936, a period of harsh political repression began in Galicia. Many intellectuals soon went into exile for political reasons. Consequently, during the early years of the dictatorship, Galician literature could primarily only continue in America, where there was already significant cultural activity within the immigrant community.

Cultural Renaissance in Buenos Aires

Buenos Aires became the main centre for these initiatives,

Read More

Key Public Speaking and Rhetoric Terms Defined

Key Public Speaking & Rhetoric Terms

Ethos
Ethical appeal; relates to the speaker’s credibility.
Pathos
Persuading through emotional appeal.
Logos
An appeal that is rational and reasonable, based on the evidence provided.
Mythos
Appealing to the audience’s cultural identity by showing how a claim aligns with shared values or stories.
Oratory
The art or practice of formal and eloquent public speaking.
Delayed Feedback
Audience response received after the speech is performed.
Internal Previews
Extended transitions
Read More

Business Correspondence and Product Descriptions

Travel Itinerary

An itinerary for a trip 1 in the itinerary for a trip and answer the questions To: Penny Armstrong From: Jack Robertson Subject: Itinerary for your trip to Rome.

Hi Penny,

Here are the final details of your trip to Rome. You have reservations in an executive suite at the Donatella Hotel Piazza for three nights, starting June 4th. While you’re there, you’ll be booked with all our key clients (see the detailed timetable after). Your outbound flight is Airways # MNM7678, and your return

Read More

Economics Essentials: Goods, Demand, Supply, and Market Equilibrium

Economics Essentials: Goods, Demand, and Supply

A normal good means the coefficient multiplying income is positive. If it was negative, then it would be an inferior good.

Complementary and Substitute Goods

Complementary goods: If the price of one good increases, demand for both complementary goods will fall. Look at the coefficient.

Substitute goods: If the coefficient multiplying the good is positive, this means the other good’s demand will increase.

Demand and Supply Functions

Deriving a demand function:

Read More

Student Reflection: Accident Prevention & Road Safety Insights

Comments on ‘It Could Happen’ Article

Student Details

Name: Sara
Surname: Hernandez Gonzalez
Course: 1
Specialty: Early Childhood Education

1. Article Reading and Comprehension

(Preliminary stage before commenting)

2. Technical Data

a. Article Title, Author(s), and Page Count

“It Could Happen.” Gustavo Almela, AESLEME Secretary.
Pages 15-19.

3. Connection to Prior Knowledge

This relates to situations I know, for example, when a family member had an accident without wearing a seat belt.

4. New Learning from

Read More

Sources of European Union Law and Spanish Constitution Reform

Sources of Primary European Union Law

Regulations

General legal provisions that are binding and directly applicable in all Member States without needing national implementation laws.

Features:

  • General Scope: Regulations apply to abstract categories of persons, not specific, identifiable recipients.
  • Binding: They are mandatory in their entirety across the EU.
  • Direct Applicability: They automatically become part of national law without intervention by Member States.
  • They function similarly to laws within
Read More