Consumer Behavior Principles and Marketing Strategies
1. Information Search and Consumer Behavior
Consumers gather information before making decisions in three ways:
- Internal Search: Recalling information from memory (past experiences, brands known).
- External Search: Seeking new information (websites, reviews, friends, ads).
- Ongoing Search: Long-term interest-driven search (e.g., always reading tech news).
2. Evoked, Inert, and Inept Sets
These are subsets of brands in the consumer’s mind:
- Evoked Set: Brands the consumer seriously considers.
- Inert Set: Brands
Work Study and Plant Layout Optimization Techniques
Work Study: Methods and Measurement
1 The study of methods and work measurement. 2 The systematic recording and critical examination of the ways to implement activities to make improvements. 3 The application of techniques to find the time taken for a skilled worker to perform a task according to a predetermined performance standard.
Total Operation Time and Work Content
4 1 – Total time of operation under the existing conditions. 1.1 – Core content of basic work. 1.1.1 – Work-product and the total
Read MoreEssential Concepts and Techniques in Photography
Fundamentals of Photographic Composition
Rules of Composition
Composition is the arrangement of visual elements in a photograph. Techniques such as the rule of thirds, leading lines, framing, balance, and symmetry help create visually effective images.
Specialized Composition Techniques
Portrait Composition
Portrait photography focuses on expressions and personality. Important elements include lighting, background, eye placement, and framing.
Landscape Composition
Landscape photography emphasizes depth,
Read MoreGender Roles, Symbolism, and Literary Value in Modern Fiction
Gender and Symbolism in “The Yellow Wallpaper” and “Cat Person”
Both The Yellow Wallpaper by Charlotte Perkins Gilman and Cat Person by Kristen Roupenian explore how gender roles limit women’s freedom and self-expression. In both stories, symbolism helps the reader understand the emotional and social struggles women face.
Symbolism of Imprisonment in “The Yellow Wallpaper”
In The Yellow Wallpaper, the narrator is a woman suffering from depression whose husband controls every part of her life. He
Read MoreMastering English Grammar: Travel Stories and Usage Drills
Reading Comprehension Answers
- c) Because he has fallen from a tree.
- b) He has been scared sometimes.
- a) Because he has only stayed in villages and markets.
- c) They have loved some parts but have faced challenges.
- a) They have made friends and experienced some accidents.
Use of English
Part I: Conjunctions
- AND
- OR
- BECAUSE
- BUT
- SO
Part II: Egypt Travel Adventure (Present Perfect Practice)
I have traveled to Egypt recently, and it has been an unforgettable adventure. I have visited Cairo and discovered many historical
Read MorePrice Elasticity, Consumer Equilibrium & Returns to Scale
Price Elasticity of Demand (PED)
Price Elasticity of Demand (PED) is an economic measure that shows how sensitive the quantity demanded of a good is to a change in its price. In simpler terms, it tells us how much consumers will reduce or increase their purchases when the price changes.
The law of demand states that price and quantity move in opposite directions, but elasticity measures the magnitude of that move.
Methods of Measuring Price Elasticity
While there are several ways to calculate this sensitivity,
Atomic Structure to Organic Chemistry: Key Concepts
Unit I: Atomic Structure
Bohr’s Atomic Theory
Bohr proposed that electrons revolve in specific circular orbits around the nucleus without radiating energy. These orbits are quantized and labeled by the principal quantum number n. The angular momentum of the electron is given by mvr = n(h/2π). The energy of an electron in a hydrogen-like atom is E = −13.6 Z2/n2 eV. When an electron jumps between energy levels, radiation is absorbed or emitted: ΔE = hν = hc/λ.
Limitations of Bohr’s
Read MoreMedieval Mystery & Morality Plays and Thomas Hardy Themes
Medieval Mystery Plays
Mystery plays tell stories from the Bible, and each play was prepared and presented by a trade guild on wagons that moved about the town. The cycles usually coincided with trade fairs.
Mystery Cycles
Mystery cycle is a collection of mystery plays with stories from the Creation to the Last Judgment. Examples include:
- The Creation of Heaven and Hell
- The Annunciation
- The Nativity
Guilds and Performances
Guilds were groups of tradesmen. Each guild was in charge of a different play. Mystery
Read MoreMultiple Intelligences Strategies for ESL and EFL Teaching
Multiple Intelligences in the ESL/EFL Classroom
Multiple Intelligences in the ESL/EFL Classroom
Verbal / Linguistic — Explanation and understanding through words
Explanation and understanding through the use of words.
- Most common means of teaching.
- The teacher teaches and the students learn.
- This can also be reversed, and students can help each other understand concepts.
- It focuses on using language.
- Primary role in learning English.
Example Lesson Plans
- (re)Introducing Phrasal Verbs to ESL Students
- Comparative
Sorting Algorithms, Inversion Counting & Complexity
Hybrid Merge-Insertion Sort
[2-1 Hybrid Merge-Insertion Sort]
Stops recursion when a subarray size ≤ k and uses insertion sort for that subarray; MERGE is unchanged.
Pseudocode
INSERTION_SORT(A, p, r)
for j = p+1 to r
key = A[j]
i = j - 1
while i >= p and A[i] > key
A[i+1] = A[i]
i = i - 1
A[i+1] = key
HYBRID_MERGE_SORT(A, p, r, k)
if r - p + 1 <= k
INSERTION_SORT(A, p, r)
else if p < r
q = floor((p + r) / 2)
HYBRID_MERGE_SORT(A, p, q, k)