Media Representation of Ethnicity and Gender in Music Videos
Ethnicity in Music Videos
Duran Duran – Rio (1982)
Representation: Ethnicity is largely absent or tokenized. The video features a white British band surrounded by exotic, tropical imagery, filmed in locations like Antigua. Women featured are racially ambiguous or white, and largely passive.
- Key Example: The tropical backdrop is used to enhance the band’s glamour, but the local culture or people are not acknowledged — the setting becomes a backdrop for white luxury.
- Theory Link: Said’s Orientalism
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In this picture, we can see [who/what: a group of students / an older couple / several workers] in [place: a modern office / a busy street / a small classroom]. At first sight, the scene looks quite [calm / hectic / cheerful / tense].
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