Mastering Public Relations: Strategy, Tactics & Fields
PR Fundamentals: Fields, Goals & Activities
Fields of Professional Practice
Public Relations (PR) operates across various domains, each with a specific focus and goals:
- Corporate Communication: Managing both internal and external messaging to ensure alignment with the organization’s vision and objectives.
- Crisis Communication: Preparing and executing strategies to protect and restore an organization’s reputation during crises.
- Media Relations: Building and maintaining strong relationships with
Company Systems, Location Factors, and Value Chains
1. The Company as a System
Several factors influence a company’s actions and outcomes. These factors can be viewed as a system:
A company receives inputs, transforms them, and produces outputs.
Characteristics of a Company as a System:
- Open System: The company interacts with its environment, and external factors influence its decisions.
- Subsystem Synergy: The company comprises interconnected subsystems that work together for greater overall performance.
- Global System: Influences on one subsystem impact
Computer Networking Fundamentals: Protocols and Hardware
Introduction to Computer Networks
A computer network is a collection of interconnected devices that can communicate with each other and share resources. These devices can include computers, servers, routers, switches, and other hardware. The primary purpose of a computer network is to facilitate communication and resource sharing among the connected devices.
Key Concepts of Computer Networks
1. Types of Networks
- Local Area Network (LAN): A network that covers a small geographical area, like a home,
Macroeconomics Explained: Growth, Employment, and Stability
Macroeconomics: An Overview
Macroeconomics: A branch of economics that studies the problems of a country from an aggregate or overall perspective. It encompasses the following key problems:
- Growth: Economic growth creates jobs, improves living standards, and increases tax revenue, enabling the state to deliver better public services.
- Employment: Unemployment is a major problem for any country.
- Price Stability: Significant price increases (inflation) cause imbalances in the economy and harm individuals.
Catholic Social Action, Interfaith Dialogue & US Identity
Dorothy Day & The Catholic Worker Movement
Many American Catholics have used principles of Catholic social teaching to address specific injustices and inequities in American life. One of the most prominent Catholics to do so is Dorothy Day. The Catholic Worker Movement that she started spread among many Catholics, creating places for the poor and underprivileged to get food, shelter, and other necessities. This good work stemmed from the idea that every person has human dignity granted by God.
Read MoreCaravaggio’s Art: Light, Shadow, and Emotion
One aspect that was not well-received was the depiction of the Virgin’s bare, dirty feet, as well as the absence of halo lighting (which typically identifies her as the Virgin). It was argued that this was inappropriate for such a subject.
In the painting, the Virgin establishes a diagonal foreshortening, contrasted by another diagonal that creates the light, always a central element. We see Magdalena’s back, revealing her grief behind the Virgin’s red robe, foreshadowing the martyrdom of her son
Read MoreThermodynamics, Waves, and Mechanics: Physics Q&A
Thermodynamics, Waves, and Mechanics: Physics Q&A
Q.1 Zeroth’s Law of Thermodynamics
Answer: The zeroth law of thermodynamics states that if two thermodynamic systems are each in thermal equilibrium with a third one, then they are in thermal equilibrium with each other.
Q.2 Sign Convention in Thermodynamics
Answer: The sign convention used in the measurement of heat, work, and internal energy is:
- Heat added to the system is positive.
- Work done by the system is positive.
- Change in internal energy is
Understanding the Cold War: A Concise History
The Cold War: A Clash of Ideologies
The Cold War was an ideological, political, economic, and military conflict between the capitalist bloc led by the USA and the communist bloc led by the USSR. It spanned from 1945, the end of the Second World War, to 1991, the collapse of the USSR. It was termed ‘cold’ because the level of direct violence in Europe and North America was lower compared to previous conflicts. However, it had devastating consequences in Asia, Africa, and Latin America. The two superpowers
Read MoreUnderstanding the Second Spanish Republic: People and Policies
Key Figures and Events of the Second Spanish Republic
Largo Caballero was a trade unionist and political leader in Spanish history, belonging to the Spanish Socialist Workers’ Party and the General Workers’ Union. During the Second Spanish Republic, he served as Minister of Labor (1931-1933) and Prime Minister (1936-1937).
López Ochoa, having met Primo de Rivera in Africa, was appointed civil and military governor of Catalonia during the establishment of the dictatorship. However, his tenure was
Read MorePharmacology Exam Blueprint: Key Concepts and Study Guide
Pharmacology Exam Blueprint
1. Pharmacodynamics and Pharmacokinetics
Pharmacodynamics: The science of dealing with interactions between living organisms and foreign chemicals. What does the drug do to the body?
- Receptor Site
Pharmacokinetics: The study of absorption, distribution, metabolism (biotransformation), and excretion of drugs. What does the body do to the drug?
- Absorption – Route
- Distribution – Lipid soluble
- Metabolism – Liver
- Excretion – Kidney
- Onset of drug action – How long it takes to feel the