Product Classification: Types, Features, and Design

Posted on Mar 16, 2025 in Business Administration and Innovation Management

    • Product Classification

  • By Duration:

    • Durable: Products that can be used many times for a long time, characterized by efforts to require a + cons.
    • Perishable: Goods consumed quickly and frequently.
    • Intangible: Intangible products that fail to separate from the supplier.

  • Frequency of Purchase:

    • Current or Routine Products: Products you buy regularly.
    • Momentum: Assets acquired unplanned, requiring information search.
    • Emergency: Purchases made when there is an urgent need (e.g., umbrella).
    • Specialty: Planned purchases with high effort in the purchase decision.
    • Sporadic: Purchases over long periods with significant planning.

  • As Fate:

    • Consumer Products: Private purchases.
    • Industrial Products: Goods and services companies buy, divided into:
      • RAW MATERIALS: Part of the product.
      • HEAVY EQUIPMENT: Big machines and tools used in production.
      • AUXILIARY EQUIPMENT: Products not part of the company’s output.
      • COMPONENTS: Finished products incorporated into the company’s product.
      • MATERIALS: Part of the product, mixing with it.
      • Supplies: Involved in production but not part of the product.
      • Intangible Services: Companies hire to carry out activities (R&D).


  • Package

    Objectives:

    • Protect the product from climate and transportation risks and facilitate identification and handling in the procurement process and storage.
    • Differentiator and promotion.

    The packaging should not be confused with the package, which is the outer covering of the product and is related to the logistic function.

    Package Features

    • Product Protection
    • Conservation, maintaining the product’s properties during its consumption.
    • Provision. It should attract consumers’ attention, describe the product or profit potential, and provide a favorable impression and confidence about the product.
    • Promotion: The container is used as a promotional item, highlighting the product.

    Design

    • Shape-Size: The container is adapted to user consumption patterns.
    • Design-Style: The design can significantly strengthen our product positioning in the market.
    • Materials: Increasingly important, the type of materials used in packaging, especially for its potential environmental impact.

  • Label

    Definition: The label is any legend, brand, image, or other descriptive or graphic item, written, printed, stamped, lithographed, marked, embossed, engraved, affixed, or attached to the packaging or the industrial product itself.

    Report On:

    • Product Name
    • Name of manufacturer, packer, or processor of the product.
    • Composition.
    • Time recommended for use and consumption for products with expiration dates.
    • Product content, expressed in numbers, size, weight, etc.
    • Instructions, warnings, recommendations for installation, operation, maintenance, and safety.
    • Batch number, when the process is carried out in identifiable series.
    • Place of origin or source of the product.