Axe Effect: Multimodal Analysis of a Controversial Ad
Axe: A Multimodal Analysis of a Controversial Advertisement
Axe is a recognized brand of gel and deodorant for men, discovered by millions thanks to the media. Its high popularity and consumption have been achieved mainly by the shocking way in which the product is shown. We have chosen this advertisement in particular because it is one of the most controversial that the company has created.
The image of the product that the company wants to show is that Axe not only allows us to improve our personal
Read MoreUnderstanding Human and Animal Communication
Communication is a process by which an issuer transmits a message to a receiver through a specific channel, using a code of signs, all within a context conditioned by environmental circumstances.
Elements of Communication
- Issuer: The one who issues the message; the source.
- Receiver: The recipient of the message.
- In a dialogue, the roles of sender and receiver are interchangeable.
- Message: The statement; the ideas expressed by the sender.
- Code: The system of signals or signs used to convey a message (e.
Conversation and Narration: Understanding Discourse Types
Understanding Conversation
Conversation: Talking, in a relaxed manner, with several people who share their ideas on one or more topics. Unlike a debate, the views expressed are not opposite but rather complementary and overlapping.
The Art of Conversation and Writing
Conversation: A spontaneous and informal dialogue between various participants to exchange views on daily life. Writing genres include description, narration, dialogue, exposition, and argument.
Description
Description is a form of speech
Read MoreAncient Roman Art: Etruscan and Italic Influences
Ancient Roman Art: Origins and Influences
Roman Art Origins: Influences: Italic cultures, Etruscan art, Greek art (Magna Graecia).
Italic Cultures
Italic tribes and Etruscans became mixed with the founding of Rome. The Italic tribes did not develop a deconstructed art creation of their own, administratively and politically taking the art forms of their more developed neighbors.
Etruscan Culture and Its Art
Location: The Etruscan civilization was located in the region of Etruria, now Tuscany.
Source: The
Read MoreArt & Architecture Terms: A Concise Glossary
Art & Architecture Glossary
Elevation
The flat representation of the facade of a building.
Anthropomorphic
It means “in human form.”
Vault
A building’s geometric shape forming an arched roof. It is used to cover two walls parallel to two rows of pillars (or columns). It can also be described as an extension of a space. Example: the modern Vaults of the Sydney Opera House.
The Round
Any sculpture that is not connected to another. Example: Michelangelo’s Pietà.
Canon
A standard established to achieve the
Read MoreSt. Peter’s Basilica & Ecstasy of Saint Theresa: Baroque Art
St. Peter’s Basilica: A Monument of Faith and Art
St. Peter’s Basilica, constructed between 1506 and 1626, stands as a testament to Renaissance and Baroque artistry. By the late 15th century, the old St. Peter’s Basilica showed signs of decay. Pope Julius II (1503-1513) decided to reconstruct it, entrusting the initial work to Bramante. The temple was designed to house the tomb of St. Peter, with a centralized, commemorative church layout. Bramante’s design featured a Greek cross plan, with four
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