Advertising Terminology: Key Concepts & Definitions
Advertising Terminology
- Advertisements (Ads)
- A paid notice or announcement, such as of goods for sale, published in newspapers or magazines, or broadcast on radio or television.
- Advertisement Revenue
- Provides a significant portion of the funding for most privately owned television networks.
- Ad Overlay
- A type of advertisement that shows at the bottom of the TV screen, which blocks out some of the picture.
- Animation
- Often used in advertisements. By using animated characters, an advertisement may have a certain
Renaissance Art and Architecture: Florence Cathedral & More
The Renaissance: Definition, Characteristics, and Chronology
The Renaissance is the cultural movement that originated in Italy during the early modern age. It aimed to restore the principles of classical antiquity through humanism, updating them without renouncing the Christian tradition.
The causes of the Renaissance include:
- The economic and social development of the main Italian cities, along with the emergence of patronage.
- The survival of elements of classical art that influenced even medieval
20th Century Transformations: Science, Society, and Cultural Shifts
The Impact of Science and Technology
The Technoscientific Revolution: Sound and Image
The experimental method advanced rapidly, yielding specialized knowledge about reality and matter in organic chemistry, physics, biology, and medicine. Technology improved alimentation and health, profoundly modifying daily life. By 1920, wireless telegraphy allowed communication across borders via radio stations and private receivers. Through sound, fast news and entertainment programs began arriving in homes. By
Read MoreBaroque Masterpieces: Architecture and Sculpture in Italy and Spain
Italian Baroque Architecture
Born in Rome around the papal court, Italian Baroque architecture emerged with key patrons like Pope Sixtus V and Pope Paul V. They viewed art as a powerful tool for the indoctrination of the faithful in the Roman capital, leading to a complete artistic and urban transformation.
Gian Lorenzo Bernini
Gian Lorenzo Bernini, an architect and sculptor, is the most representative Roman architect of the 17th century. In 1623, he created the grand Baldachin of St. Peter’s Basilica
Read MoreThe Baroque Era: Art, Culture, and Influence
The Baroque era, a significant period in European culture, began in the 17th century and concluded at the end of the 18th century. Originating in Rome, this style, while influenced by classical forms like the Renaissance, presented distinct differences.
It was profoundly shaped by the religious conflicts that divided Europe. Following the Council of Trent, the Catholic Church decided that the arts should serve to communicate religious themes, especially since many people couldn’t read. Thus, the
Read MoreSpanish Literary Periods: Baroque to Naturalism
Baroque Theater (17th Century)
Baroque Theater Features
- Collapse of the rules of unity (place, time, and action).
- Mixture of tragedy and comedy.
- Parallel actions, not a single action.
- Division of comedy into three acts: the problem arises in Act 1, is developed in the second, and concludes in the third.
- Interspersed lyric elements.
- Main themes are love and honor (often recovered with vengeance).
Example work: Francisco de Quevedo – Life of Don Pablos the Sharper.