Art Fundamentals: Concepts, Functions, and Historical Movements
Understanding Art: Core Concepts and Elements
Art comes from the Latin Ars, artis, which translates the Greek techne and signifies the technique, skill, or expertise to do something.
Fundamental Art Concepts
Painting
The art and technique of representing on a flat surface any visible concrete object or something imaginary, using lines and colors.
Rhythm in Art
The repetition of an element within a structure at marked intervals, creating a regular or periodic recurrence.
Terrain
Consists of a cut or reduced
Read MoreFriends S1E1: Deconstructing Media & Cultural Impact
Media Language in Friends S1E1
Multi-camera Sitcom Style & Laugh Track
- Example: Scenes set in Central Perk and Monica’s apartment use fixed cameras, with audience laughter cued after jokes like Ross saying “We were on a break!”
- How it’s shown: The laugh track guides audience response and highlights comedic timing.
- Theory link: This fits Curran & Seaton’s idea of formulaic sitcom production aimed at mass appeal, using standard genre conventions to maintain audience comfort and expectations.
Renaissance Transformations: Humanism, Science, and Art
The Renaissance: A New Era of Thought
Humanism: The Anthropocentric Shift
There were many political, social, and economic changes in Europe from the 15th century onwards. These changes were accompanied by important shifts in the way that people viewed the world.
Humanism was the philosophical and cultural movement that spread through Europe in the 15th and early 16th centuries. The medieval theocentric viewpoint held that all human activities revolved around God. Humanists still believed in God; however,
Read MoreNavigating Global Business Cultures: Dimensions & Etiquette
Universalism vs. Particularism in Culture
Understanding the fundamental differences between universalist and particularist approaches is crucial for effective cross-cultural interaction.
Universalism: Rules and Equality
Universalism emphasizes systematic approaches, imposing rules and laws on all members to ensure efficiency and equal treatment. Key characteristics include:
- Equality: Strives to treat all people equally, where everyone’s vote counts.
- Rule of Law: Laws apply to everyone, including the
Corporate Communication: Strategy, Public Relations, and Influence
The Practice of Corporate Communication
This section covers the importance of strategy in communication, communication programs and plans, and the industry of Corporate Communication and Public Relations.
Theory of Corporate Communication: Key Concepts
Related concepts and elements include:
- Propaganda
- Public Relations
- Corporate Communication
Understanding the Legitimacy Gap
The legitimacy gap represents the perceived difference between an institution’s performance and a society’s expectations for right
Read MoreBaroque Masters: Sculpture of Spain & Rembrandt’s Painting
Spanish Baroque Sculpture: Gregorio Fernández
In 17th-century Valladolid, an important school of sculpture developed, centered around Gregorio Fernández. His style established the defining characteristics of Spanish sculpture:
- Penetrating realism.
- Emphasis on dramatic and exalted expressionism in the service of religious feeling, utilizing various visual resources.
- Employment of an austere polychrome, often eschewing gold.
Religious themes in polychrome wood include altarpieces (retablos), processional
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