Brand Strategy & Storytelling: Building a Growth Foundation
Brand Strategy Process
a. Establish Core Elements
Develop a deeper understanding of your offerings. Define the attributes and value of each product or service, both externally and internally. This forms the basis for future messaging.
b. Define Brand Pillars
A brand represents something. This ‘something’ must be evident in all communications. Choose two to four key words that capture your core brand attributes.
c. Commit to Your Brand Promise
A brand promise sets audience expectations. Consistency is
Read MoreImpressionism: Origins, Characteristics, and Cultural Impact
Impressionism: Historical and Cultural Context
The Impressionist movement emerged in Paris during the second half of the 19th century. The city’s boulevards, parks, and expositions, including the Eiffel Tower, became prominent features. Artists and intellectuals gathered in cafes, discussing art, politics, and literature, identifying with the bohemian lifestyle. While the art world was still largely controlled by the Academy, Impressionists applied Chevreul’s color theory to their works. The creation
Read MoreEuropean Avant-Garde Movements: A Literary Revolution
The Vanguards
Between 1920 and 1930, a literary renewal emerged in Portugal, influenced by European movements. This avant-garde sought to break from realistic styles in art and literature.
The avant-garde encompasses various movements from 1909 to the start of World War II, driven by societal and cultural shifts. This era saw scientific and technical advancements, the rise of machinery, automobiles, airplanes, film, and studies on personality and the subconscious, influenced by Sigmund Freud.
Social
Read MoreMusic’s Role in Cinema, Media, and Musical Theatre
Music and Cinema
Music surrounds us; we listen to it in the most varied forms and contexts. The soundtrack in films has a lot of influence on the image, and on how we perceive the imagery of a film. Sound is emotionally direct, so it is a powerful tool.
Functions of Music in Films
- Illustrating movement
- Creating plot relationships
- Creating atmosphere
- Portraying emotions
- Social, cultural, and geographic references
- Time and period references
- Connecting scenes and montages
- Altering the perception of time
- Creating
Novelistic Evolution: 1960s-70s Shift in Narrative Techniques
The Novel’s Transformation in the 1960s and 70s
The literary landscape of the 1960s and 70s saw a significant shift, marked by a criticism of the social realist novels of the 1950s. This period is characterized by a renewal of the novel, influenced by Hispanic-American novelists such as Vargas Llosa, Julia Cortez, and Gabriel García Márquez. The new novel became more complex, experimental, and aimed at a minority audience.
Key Features of the Experimental Novel
- Multiple Points of View: A profound
Analyzing Historical Sources: The Freedom Rides and Civil Rights
Analyzing Historical Sources: Comparing and Contrasting
A compare and contrast style answer makes a general statement about both sources, then makes explicit reference to each source as evidence.
Valid Contrast Example
The sources disagree about why Martin Luther King Jr. (MLK) did not personally join the Freedom Rides. The video source tells us that he feared the violence that might result. The text source tells us he feared being arrested.
Valid Comparison Example
The sources agree that MLK was asked
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