Perception: Theories and Apparent Movement
Theories of perception
1) Theory of inference. It has its origins in the British empiricist philosophers of the seventeenth and eighteenth centuries, Hobbes, Locke or Hume, who argued that the mind at birth is a blank slate (tabula rasa) and that knowledge is acquired only by experience sensitive and the association of ideas. His greatest example is H. Von Helmholtz, who argued that perception is an inferential process based on (deductive) in which, through past experience, unconsciously infer the
Velázquez: Master of Spanish Baroque Painting Techniques
Velázquez: A Master of Spanish Painting
Velázquez is considered the most important and brilliant figure of Spanish painting. Born in Seville, he soon moved to Madrid, where he was appointed court painter to Philip IV. He made trips to Italy and represents the culmination of the formal and technical achievements of modern painting. His key characteristics include:
- He is the most genuine representative of Baroque naturalistic realism. He developed a balanced and serene naturalism, focusing on everyday
Baroque Art: Characteristics, Themes, and Literary Forms
Baroque Art: Key Features
- Sensationalism and Originality: Baroque art seeks to evoke surprise and strong emotional responses in the audience.
- Personal Wit and Originality: Artists emphasize individual creativity, drawing inspiration from classical sources to develop unique expressions.
- Excess and Exaggeration: Baroque art employs contrasts and dramatic effects, often leading to a sense of imbalance.
- Reflection of Disillusionment: Baroque art reflects a sense of disillusionment with the visible world.
Italian Baroque Art: Architecture and Sculpture
Baroque Art in Italy: Architecture
Baroque art flourished from the early 17th to mid-18th century. It is a grandiose and ornate style, where shapes and movement predominate, creating a sense of theatricality. Often called the art of the Counter-Reformation, it served papal, royal, and bourgeois power. There are two main streams: courtly and bourgeois Baroque, and Catholic and Protestant Baroque.
- Grand and monumental
- Dynamic and unstable
- Use of curves, inbound and outbound lines, and dramatic light and
Renaissance Art: Key Works and Concepts
Key Works of the Renaissance
Here are some significant artworks from the Renaissance period:
- Giotto: Kiss of Judas, From the Arena Chapel, 1305-06
- Duccio: Virgin and Child, 1285
- Filippo Brunelleschi: Dome of Florence Cathedral, 1420–1436
- Donatello: David, c. 1446–1460
- Masaccio: Trinity with the Virgin, St. John the Evangelist, and Donors, 1425–1427
- Sandro Botticelli: Birth of Venus, c. 1484–1486
- Leonardo da Vinci: Mona Lisa, 1503–1506
- Leonardo da Vinci: The Last Supper, 1495–1498
- Raphael: The
Public Relations: History, Principles, and Ethics
Topic 1: Public Relations and Marketing
8 Ways PR Supports Marketing:
- Develops new products.
- Provides third-party endorsements.
- Generates sales leads.
- Paves the way for sales calls.
- Stretches promotional dollars.
- Provides inexpensive sales literature.
- Establishes credibility.
- Helps sell minor products.
Topic 2: Mindful Communication
The 5 Keys to Mindful Communication:
- Focus on the Addressor: Identifying the source and their expression.
- Focus on the Addressee: Considering the recipient of the message.
- Focus on