Visual Representation Systems and Formal Sciences
Subjective System of Representation
That is, the author of the image makes it their way.
System-Performance Objective
That is, the author of the image follows rules.
Format-Paper
- A4 210 x 297 mm
- A3 420 x 594 mm
- A2 840 x 1188 mm
- A1 1680 x 2376 mm
- A0 3360 x 4752 mm
Airlines-Standard
In each type of technical drawing, lines have a different meaning. Their use depends on the correct interpretation of the plans.
- The limitation: The system will indicate the specific measure of an object.
- Lines of altitude: Lines parallel
Social Questions: Industrial Revolution to Church’s Social Doctrine
The Social Questions
The Industrial Revolution saw Great Britain, the world’s largest power, and other nations create a proletariat around factories. The economic ideas of Adam Smith and David Ricardo supported this revolution. Their doctrines stated:
- Economic laws are natural and cannot be judged as good or evil.
- Open competition regulates supply and demand.
- The state should not intervene in the economy.
This caused enormous inequalities. Owners controlled the means of production, while workers faced
Read MoreMainstream Media, Journalistic Genres, and Word Categories
Mainstream Media and Objectives
The current mainstream media includes the press, radio, television, and the internet. It has three major objectives: to inform and disseminate news, to form or broadcast an opinion, and to entertain and amuse.
Journalistic Genre: The News
The essence of the journalistic genre is information, specifically news. News concerns a recent event.
Typographic Column
A typographic column is a section of text divided by a white line from top to bottom.
Criteria for Making an Announcement
Criteria
Read MoreThe Renaissance in Italy: A Comprehensive Look at Art
Introduction to the Renaissance
This movement originated in Italy, a region close to the sources that inspired Renaissance artists. Italy was filled with remnants of the Ancient Roman Empire, from which humanists drew valuable lessons. Moreover, Italy had never completely lost its classical spirit, which was preserved to some extent throughout the Middle Ages, during the Romanesque and Gothic periods. It’s also important to remember that Italy was a center of the new economy, with a new society that
Read MoreDecoding Ads: Semiotic Analysis of Media Messages
Key Concepts and Framework
The Point of Semiotic Analysis
Reality is constructed by language and culture.
- What we perceive as “real” is shaped by cultural norms and language.
- Ads reflect and reinforce cultural values, but also reveal societal anxieties, contradictions, and ideologies.
Signs require interpretation.
- Nothing has a universal, fixed meaning; all signs are understood through cultural and historical contexts.
- Ads use signs to communicate ideas, sell products, and appeal to emotional or social
Photography History, Techniques, and Composition
History of Photography
- 1826: Joseph Niepce took the first photo, which required 8 hours of exposure.
- 1837: Daguerre fixed an image on silver-plated copper.
- 1840: Talbot developed the negative-to-positive process using photosensitive paper.
- 1851: Archer obtained copies on paper using a sensitized glass plate.
- 1994: Digital cameras began to be sold.
Physical Principles of Photography
Light affects materials, changing their image and color. To capture a clear image, light rays are converged using a lens.
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