The Art of Persuasion: Exploring Linguistic Resources in Advertising
1. Features of Advertising
Advertising is the art of persuading recipients to purchase goods, services, or ideas. It aims to influence attitudes, behaviors, and consumption needs through compelling arguments.
Advertising copy serves several purposes:
- Appellate Function: Modifying behavior or habits.
- Referential Function: Showcasing product features and properties.
- Poetic Function: Presenting a product aesthetically.
The advertising process involves:
- Multiple Transmitters: The advertiser, the advertising
Modernism and Realism in 19th Century Spanish Literature
Modernism
Definition:
A range of motion. More than a fad, it is a vital position in Spain and recognizable in Hispanoamérica.
Origins:
Modernism appeared in Latin America in reaction to the commercialism of the bourgeois cultural revolution. After the wars of independence, some countries had achieved economic prosperity and increased contact with Europe, as the European style seemed more refined. While this change in literary taste occurred, modernism claimed the need for a new, decolonized society.
Read MoreThe Mass Media and Journalistic Genres
The Mass Media
The mass media disseminate public information to a massive audience through specialized communication systems. They influence public opinions and social behaviors, which gives them immense power in society.
Characteristics of Mass Media:
- It is a unidirectional process, from issuer to receptor.
- The issuer is a media outlet, while the receiver is anonymous and part of a mass audience.
- The media provides information about objective or subjective reality (context related to reporting or opinion)
Analysis of La Celestina: A Tragicomedy of Love and Fate
La Celestina: A Tragicomedy of Love and Fate
Introduction
La Celestina, a provocative work in the 15th-century literary landscape, offers a glimpse into the social and hidden lifestyles of the time, contrasting with the reign of the Reyes Católicos. It focuses on a recognizable space and time, using contemporary language, even when the dramatic action and rhetorical expressions require a cultured voice.
The Controversy Surrounding La Celestina
The Issues:
La Celestina is characterized by a constant
Read MoreThe Spanish Novel After the Civil War
Back to 1936 Narrative: The Civil War significantly impacted the evolution of Spanish literature for several reasons. Firstly, it led to the deaths of prominent figures in the 20th-century Spanish novel, such as Unamuno and Valle-Inclán. Secondly, it forced the exile of authors who had emerged in the 1930s, including Max Aub, Francisco Ayala, and Ramon J. Sender. Lastly, the new political climate and censorship hindered the progress of the social novel.
The Spanish novel in the 1940s had to essentially
Read MoreJournalistic Genres: News, Features, Interviews, and Editorials
Journalistic Genres
The main purpose of journalistic articles is to disseminate information to readers or listeners. This information can be presented objectively, as in informative journalism, or subjectively, as in opinion journalism. Journalistic information is organized into several subgenres, including:
- News
- Features
- Interviews
- Editorials
Journalistic Subgenres of Information
News
News tells new facts concisely. It is the raw material of journalism. Political, social, economic, cultural, natural, and
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