Consumer Behavior in Advertising: Insights & Analysis
Consumer Behavior in Advertising: A Deep Dive
Selling stocks that were the fabric of advertising in newspapers and magazines for women gave rise to three basic ads:
The Consumer is a Woman
“Women are emotional; the ads have to stir the emotions.” Texts are to be intimate, with contemporary typography. Transnational television flow is characterized by fragmentation, *publicitarismo*, and a constant appeal to women.
Advertising and Consumer IQ
The advertising directed at the consumer often refers to their
Read MoreUnderstanding Velázquez’s ‘Las Meninas’: A Baroque Masterpiece
“Las Meninas” by Velázquez:
1. Contextualization
The Baroque period of the seventeenth and early eighteenth century is characterized by the diversity of alternatives and aesthetic standards. Realism distinguishes aesthetic trends: the naturalist, the rhetorical and theatrical realism, and classicism. The Baroque represents the “golden age” of Spanish painting, with Velázquez as the most important and brilliant figure of this era.
2. Identification of the Work
“Las Meninas” is a painting in oils on
Read MoreTelevision Strategies, Genres, and Film Terminology
Television Strategies
- Lead-in: Start telecast in prime time with the most successful program.
- Block Programming: Schedule similar programs back-to-back to retain viewers.
- Cross Programming: Interconnect two shows by extending the storyline over two episodes of two different programs.
- Hammocking: Launch or introduce a new program in the weekly schedule or place it between two high-rated programs.
- Tent-poling: Introduce a high-rated program between two others which have a lower audience share.
- Bridging:
Renaissance Art: Sculpture and Painting Masterpieces
Renaissance Art: Sculpture and Painting
The sculpture of the Renaissance is understood as a process of recovery of the sculpture of classical antiquity. Sculptors found perfect inspiration for their works in the wreckage and discoveries of the time. They were also inspired by nature. In this context, we must consider the exception of the Flemish artists in northern Europe, who, in addition to overcoming the figurative style of Gothic art, promoted a style alien to the Italian Renaissance, especially
Read MoreHistory of Art from Early Christian to Colonial Periods
Early Christian Art
Is it Pre-Columbian Art?
Early Christian art encompasses the artistic expressions of the first centuries of Christianity, derived from the Greek term paeI-old.
Locations and Cultures
Mesoamerican Art
Located in the north, encompassing present-day Mexico, Guatemala, Honduras, and parts of Nicaragua. Key civilizations include the Aztec and Maya.
Andean Art
Located in the south, along the Andes Mountains and Pacific coast, including Colombia, Peru, Ecuador, Bolivia, and parts of Chile.
Read MoreUnderstanding the Generation of ’98 and ’27 in Spanish Literature
Generation of ’98
A group of writers who emerged due to two circumstances: the current political, economic, and moral state of Spain, and the depletion of narrative forms of the realistic movement. They preferred prose, particularly the novel and the essay, as the prevailing genres that expressed their concerns about the makeshift political and social life.
Key Themes:
– The concern for Spain, focusing on the Spanish soul in three ways:
– The landscape, which reflected the austerity of its inhabitants.