Mainstream Media, Journalistic Genres, and Word Categories
Mainstream Media and Objectives
The current mainstream media includes the press, radio, television, and the internet. It has three major objectives: to inform and disseminate news, to form or broadcast an opinion, and to entertain and amuse.
Journalistic Genre: The News
The essence of the journalistic genre is information, specifically news. News concerns a recent event.
Typographic Column
A typographic column is a section of text divided by a white line from top to bottom.
Criteria for Making an Announcement
Criteria
Read MoreThe Renaissance in Italy: A Comprehensive Look at Art
Introduction to the Renaissance
This movement originated in Italy, a region close to the sources that inspired Renaissance artists. Italy was filled with remnants of the Ancient Roman Empire, from which humanists drew valuable lessons. Moreover, Italy had never completely lost its classical spirit, which was preserved to some extent throughout the Middle Ages, during the Romanesque and Gothic periods. It’s also important to remember that Italy was a center of the new economy, with a new society that
Read MoreDecoding Ads: Semiotic Analysis of Media Messages
Key Concepts and Framework
The Point of Semiotic Analysis
Reality is constructed by language and culture.
- What we perceive as “real” is shaped by cultural norms and language.
- Ads reflect and reinforce cultural values, but also reveal societal anxieties, contradictions, and ideologies.
Signs require interpretation.
- Nothing has a universal, fixed meaning; all signs are understood through cultural and historical contexts.
- Ads use signs to communicate ideas, sell products, and appeal to emotional or social
Photography History, Techniques, and Composition
History of Photography
- 1826: Joseph Niepce took the first photo, which required 8 hours of exposure.
- 1837: Daguerre fixed an image on silver-plated copper.
- 1840: Talbot developed the negative-to-positive process using photosensitive paper.
- 1851: Archer obtained copies on paper using a sensitized glass plate.
- 1994: Digital cameras began to be sold.
Physical Principles of Photography
Light affects materials, changing their image and color. To capture a clear image, light rays are converged using a lens.
Read MoreVelázquez’s ‘The Toilet of Venus’: A Baroque Masterpiece
The Toilet of Venus by Diego Velázquez
Spanish Baroque Painting, 1648
The National Gallery of London
Oil on canvas. 122.5 x 177 cm.
Genre: Mythological painting. The topic was started by Venetian painters in the previous century (Giorgione’s Sleeping Venus and Titian’s Venus of Urbino or Venus Recreating the Music), but Velázquez deals with it with prodigious naturalness and originality.
Topic: Lying on rich gray sheets on a bed protected by a crimson curtain, a naked woman, seen from behind, is absorbed
Read MoreGandhara vs. Mathura: Art Schools of Ancient India
On the western borders of Punjab, the Gandhara School of Art flourished in modern-day Afghanistan and Peshawar. The Mathura School developed on the banks of the River Yamuna between the first and third centuries BCE. Regardless of the fact that both schools of art seem to have arisen during the Kushana dynasty’s reign, they are found in separate locations: in Mathura and in the Northwest Frontier.
Mathura School of Art
- This School of Art was heavily influenced by Indianism.
- Spotted red sandstone was