Marketing and Consumer Behavior: Strategies and Insights
Theme 6: Marketing
6.1 Concept of Marketing
- The term marketing comes from the English language and is used and accepted by virtually all languages. In Spanish, there is a similar word: “mercadotecnia,” which refers to a set of marketing techniques.
- The most accepted definition is a set of activities designed to achieve, for a profit, the satisfaction of consumer needs with a product or service.
- The more classical definition of marketing states that it is a series of activities that direct the flow of
Understanding Social Structures and Human Behavior
Health Policy
Transparency. Public administrations and agencies must report their participation in citizen actions. Both plenary sessions of parliament and municipalities are public, and any citizen can attend them as a spectator.
Judicial action. Intervention by the administration of justice to detect and prosecute criminal acts and impose penalties to repair the damage is a way of defending ethics and assuming the responsibilities that correspond to each.
Making Policy
Elections, political parties,
Read MoreEvolution of Spanish Drama: From Realism to Post-War Experimentation
c) Last Stage: Subjective Vision
Characterized by the subjective point of view. The action reaches the viewer through a vision filtered by characters with physical or mental limitations. Notable titles include The Sleep of Reason (1970). Buero’s work expresses a search for profound truth: a lucid, dialectic view of human contradictions, rejecting dogmatism. Freedom is achieved through knowledge of the truth.
Realistic Drama of the Sixties
In the sixties, authors building on Buero Vallejo and Alfonso
Read MoreRenaissance Art in the Cinquecento: Rome, Florence, and Venice
Cinquecento
In the Cinquecento (sixteenth century), Rome succeeded Florence as a center of art. Because of ancient monuments, so abundant in the city, and because of the protection that Popes Julius II and Leo X gave to the artists, Rome brought new creators of works of art. Rome grew rapidly, as the population increased. The buildings of the city were made more beautiful, and the streets were widened to give better passage to processions. A rapport was developed, so they built palaces. The constructive
Read MoreGothic and Flemish Primitives: Art History
Gothic Art
Gothic architecture replaced walls with large windows, reducing the space for fresco painting. Therefore, glass, books illustrated with miniatures, and board, used in the Romanesque, became the media of painting. The altarpiece underwent a comprehensive development, evolving over time and showing a great variety. The number of tables could be leaflets, brochures, or polyptychs if there were more, and they could be fixed or have folding doors.
Gothic art began in the 13th century. Linear
Read MoreJournalistic Genres, Advertising, and Specialized Texts
Journalistic Genres
They are expressive modes that result from information processing. Although linked to the press, they appear in all media and depend on the intention of the issuer.
Reporting
Reports provide data or relevant new facts, not including value judgments. They are dominated by the representational function of language and are shown in the following ways:
- News: This is the epitome of a contemporary event. In developing the news, one must collect six circumstances: the subject, the event,