The Evolution of Brands: From Traditional to Cultural and Creative
Brands – Review and Definitions
The Marketing Process: Where Are We?
Understand the market place and customer needs and wants => design a customer-driven marketing strategy => construct and integrated marketing program that delivers superior value => build a profitable relationship and create customer delight => capture value from customers to create profit and customer equity.
Business and Competitive Strategies. Functional Strategies.
-Corporate Strategy
Industry attractiveness: What
Read MoreFilm: Art and Technique of Projecting Moving Images
Film is the art and technique of projecting moving images on a screen from still images. The word “film” comes from the Greek root kineme, meaning “movement,” and graphein, meaning “drawing.”
Summary Historical Background
The initial development of film was based on Edison’s phonograph. Edison traveled to France and met Etienne Jules Marey, a physician and photographer who had developed the chronograph, a similar invention that used a roll of film.
The Plane
The plane is the minimum unit of audiovisual
Read MoreModernism vs. Postmodernism: Key Differences
Origins
Modernism
Literary historians agree that Modernism emerged after World War I, coinciding with a widespread spiritual malaise.
Postmodernism
Postmodernism developed as a movement after World War II, coinciding with the loss of faith in grand narratives and the rise of globalization and popular culture.
Concept of Art
Modernism
- Antidote to spiritual malaise
- High cultural activity reserved for the elite, but capable of”civilizin” the masses
- Rejection or creative absorption of the past
- Emphasis on technique
- Work
A Comprehensive Guide to English Literature: Periods, Authors, and Key Works
Periods of English Literature
Old English or Anglo-Saxon (450-1066)
- Beowulf, Wonderr
Middle English (1066-1500)
- The Canterbury Tales (Chaucer)
The Renaissance (1500-1660)
- Shakespeare: Macbeth, Hamlet
- John Donne: The Flea
- Chudleigh (neoclassical): To the Ladies
The Neoclassical Period (1660-1798)
- Defoe: The Education of Women
- Swift: Gulliver’s Travels
- Richardson: Pamela
The Romantic Period (1798-1832)
- Shelley: Frankenstein
- Percy. B Shelley: Ozymandias
- Jane Austen: Sense & Sensibility
The Victorian Period (1832-
Read MoreExploring the Essence of Abstraction and Pop Art: Masterpieces by Chillida and Warhol
**In Praise of Water**
Doc January
Cron: 1987
Style: Abstract Art
Tech: Mat casing: steel and concrete
Forms: Sculpture without Chromium
Monochrome
Dimens: 720cm x 650cm x 1200cm
Loc: Park Cruet Cervical
Historical Context
Abstraction, an art movement that belongs entirely to sculpture, came from the hand of new materials. The Basque Eduardo Chillida created great structures of iron or concrete forms that reflect the simple tension forces of nature.
Formal Composition Analysis
The work, a large mass of
Read MoreAbstract Art Pioneers: Kandinsky and Mondrian
Composition IV
General Documentation
Cron: 1911
Style: Abstract Art
Tech: Oil on Canvas
Dimensions: 1.59 m x 2.5 m
Location: Kunstammlung Nordrhein-Westfalen, Düsseldorf
Background
Composition IV stands as a pivotal work in Wassily Kandinsky’s exploration of abstract painting, marking his departure from visual reality. Created during a period of rapid technological advancement and societal change in the decade preceding World War I, the painting reflects the era’s complex atmosphere.
Formal Analysis
Kandinsky’
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