Advertising Fundamentals: A Comprehensive Guide
UNIT 1: Basics of Advertising
What is Advertising?
Advertising is a multifaceted process that involves:
- Building trust
- Creating spontaneous awareness
- Safeguarding brand position
- Ultimately driving sales
- Making the brand memorable
- Conveying emotion
- Making an idea visible
- Caring about reputation
Advertising Communication Process
1. Communicator/Advertiser/Brand
This is the individual, group, corporation, or public administration that plans and executes the communication strategy. They are the sender of the message
Read MoreRenaissance Art: A Comprehensive Guide to its Architecture, Sculpture, and Painting
RENAISSANCE
Features:
- Humanism: This era marked a shift from the theocentric medieval conception, placing man back at the center of all things. This change emphasized the need for an aesthetic language that resonated with human experience.
- Rationalism: Reality was understood through reason and rational inquiry. Artists began to scientifically examine their subjects before depicting them in their artwork.
- New Value of the Artist: The medieval tradition of artistic anonymity faded, and the individual
The Evolution of Film: From Technical Limitations to Artistic Innovation
The Sequential Construction
In its early years, film faced technical limitations that restricted sequential construction. Projectors could only handle a limited capacity, initially no more than 24 seconds, hindering the complexity of movies.
As projector capacity increased, films grew more intricate. The European model, characterized by exaggerated gesticulations, contrasted with the American style, which employed subtler acting.
Cohesive Devices
Filmmakers developed cohesive devices to ensure continuity
Read MoreGothic Sculpture: History, Characteristics, and Regional Styles
Gothic Sculpture
Historical Context
The Gothic style, originating in France and spreading throughout Europe, flourished from the late 12th to the 15th century. This period marked a shift in thinking, moving away from an exclusive focus on God to embrace humanity and the natural world. Art became more naturalistic, reflecting a renewed interest in nature.
The late Middle Ages witnessed the awakening of humanism. In sculpture, figures began to exhibit lifelike qualities, tilting, turning, interacting,
Read MoreThe Language of Journalism: Subgenres, Features, and Objectives
The Language of Journalism
Journalism uses specific language to convey and interpret current events. Journalists write for the average reader, aiming for clarity, understandability, and attractiveness to capture and maintain interest.
Objectives of the Media
The media have three primary objectives:
- Inform: Using common language and a neutral tone to report events.
- Guide: Employing more formal language with abstract terms to convey ideas and analysis.
- Entertain: Utilizing informal language with colloquialisms
Understanding Islamic Theology: Key Concepts and Beliefs
Relationship Between Sunna and Hadith
Sunna
Definition: The practices, actions, and sayings of the Prophet Muhammad, serving as a model for Muslims.
Significance: Provides practical examples of implementing Qur’anic teachings.
Hadith
Definition: Recorded reports of the sayings, actions, and approvals of the Prophet Muhammad, consisting of isnad (chain of transmitters) and matn (text).
Significance: Primary source of the Sunna, forming the basis of Islamic law alongside the Qur’an.