Business Fundamentals: Definitions & Impact

Business Fundamentals: Entrepreneurship & Development

Entrepreneurship is the process of identifying an opportunity, developing a business idea to capitalize on it, and then organizing, managing, and assuming the risks associated with launching and running a new venture with the goal of generating profit and creating value. It often involves innovation, creativity, and a willingness to navigate uncertainty.

Key Aspects of Entrepreneurship

  • Identifying Opportunities: Recognizing market gaps or needs.
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Leadership’s Impact on Internal Communication & Engagement

Leadership: Cornerstone of Internal Communication

In modern organizations, leadership is the cornerstone of effective internal communication — especially in contexts of uncertainty or transformation. As discussed in Unit 7, leaders are not only responsible for delivering messages, but also for shaping meaning, promoting emotional engagement, and embodying organizational values. Their communication sets the tone for trust, motivation, and alignment, all of which are critical in today’s reputation-

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India’s Economic Development: Plans, NITI Aayog, and Agriculture

1st Five Year Plan (1951–1956)

Focus: Agriculture, irrigation, and price stability

Objective: Recover from partition and post-independence economic crisis

Result: Successful, with 3.6% growth (target was 2.1%)


2nd Five Year Plan (1956–1961)

Focus: Industrialization – heavy industries

Model: Mahalanobis model

Key Feature: Public sector-led growth

Result: Mixed, growth was 4.27%


3rd Five Year Plan (1961–1966)

Focus: Agriculture, industry, and education

Challenge: War with China (1962) and Pakistan (1965)

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Trade Dynamics: Features, Growth, and Spain’s Economic Landscape

Global Trade Dynamics: Features & Growth Drivers

Key Features of Modern Trade

  • High concentration of demand in urban and industrial areas.
  • Growing specialization of trade to meet this demand.
  • Marked increase in total trade volume, encompassing all kinds of products, even those with very low prices or bundled. Trade has become a global activity.
  • The economic importance of trade has spurred studies to understand demand trends and preferences, aiding in logistics for production planning, transport, storage,
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Retail Management Strategies & Store Operations

Retail Management Essentials

Retail 1: Distribution & Store Fundamentals

Modes of Retail Distribution

  • Retail (Direct Channel)
  • Wholesale (Indirect Channel)
  • E-commerce
  • Omnichannel Distribution

The Pivotal Role of Physical Stores

The store plays a fundamental role in the creation of the customer experience journey. It is nowadays considered a real temple for the company, where brands communicate values and provide experiences.

ROPO: Research Online, Purchase Offline

It reflects today’s customer preference:

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Essential HR Manager Functions & Skills

HR Manager Responsibilities

1. Recruitment and Onboarding

  • Utilize Technology
  • Implement Formal Mentorship and Coaching
  • Facilitate Socialization Opportunities

2. Tracking Employee Leave and Attendance

3. Processing Salaries and Remuneration

4. Defining Workplace Policies

5. Organizational Structure and Planning

6. 360-Degree Performance Management with HR Analytics

  • Collect Feedback
  • Make Feedback Helpful
  • Analyze Results
  • Support Growth
  • Conduct Ongoing Reviews

7. Training and Development

  • Assessing Training Needs
  • Setting
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