Understanding Services: Characteristics, Quality, and More
Services: Definition and Examples
Services are deeds, processes, and performances provided, co-produced, or co-created by one entity or person for and/or with another entity or person.
Service Industries and Companies
- Within the service sector, the core product is a service. (Marriott Int. lodging, American Airlines Transportation, Charles Schwab Financial Services, Mayo Clinic Health Care)
Service as a Product
- Represents a wide range of intangible product offerings that customers value and pay for in
Effective Marketing and Technology Planning for Business Growth
Marketing and Sales Strategy
Marketing plan defines: how to make customers aware of you, the message you want to convey, the specific methods you use to deliver your message, how you make actual sales.
Marketing: increases customer’s awareness and delivers a message / Sales: direct actions to solicit and procure orders.
Company message: why customers buy; the 4 Ps = product, price, place, promotion.
What customers want: five Fs = functions, finances, freedom, feelings, future.
Marketing strategy look
Read MoreEffective Organizational Structures and Management Principles
Defining an Organization
An organization involves two or more people working together in a structured manner to achieve specific objectives.
Basic Elements of an Organization
- A Common Objective: No survival without an aim. Organizations evolve, but personal interests are dependent on a common objective.
- People and Resources: Profile considerations include age. Cooperation can be imposed or spontaneous.
- Combined Effort: How resources are combined to achieve the final objective. Each individual’s action
PSOE Leadership Dispute & Granada Urbanism Case
PSOE Leadership Dispute in Andalusia
The eight provincial secretaries general of the PSOE in Andalusia have recognized the chairman of the Board, Jose Antonio Griñan. The provincial leaders have left the decision to advance or not the congress of the PSOE in Andalusia to the general secretary, Manuel Chavez, and Griñan.
The President and Secretary General will decide when and where appropriate, always serving the party’s internal reinforcement and external image. Griñan wants Chavez to resign before
Read MoreOperations Strategy: Competitive Priorities and Productivity
The Role of Operations Strategy
The role of operations strategy provides a plan that makes the best use of resources and:
- Specifies the policies and plans for using organizational resources.
- Supports Business Strategy (an organization’s long-range plan).
Developing a Business Strategy
Developing a business strategy involves:
- Environmental scanning (monitoring market trends, threats).
- Mission (statement of who we are).
- Core competencies (unique strengths).
Marketing, Finance, and Operations Strategies
- Marketing
Business Concepts: Specialization, Coordination, and Efficiency
Specialization: Benefits and Considerations
Specialization:
- Benefits: Increases productivity, enhances goods and services.
- Cons: Creates more complex relationships and interdependence among people in society.
The Need for Coordination
Need for Coordination:
Coordination ensures that what some produce matches what others want to consume. This applies to both large-scale economic coordination and the internal coordination within a company.
Functions of a Company
Functions of the Company:
- Coordinate production