Phases of Public Policy: Programming and Decision-Making

Second Phase: Programming

After browsing reality, assessing available resources, and identifying needs, we can diagnose the situation and take stock. This offers a social diagnosis. From this basis, we should establish the means of action on priority problems. The restoration will always bear in mind that needs exceed available resources. Ultimately, it is a schedule distinguishing between urgent needs to address in the short, medium, and long term.

Questions for Scheduling Action

In scheduling the

Read More

Strategic Business Planning and Competitive Analysis

Imitation and Innovation Strategies

Imitative Strategy: An overall strategic approach in which the entrepreneur does more or less what others are already doing.

Innovative Strategy: An overall strategic approach in which a firm seeks to do something that is very different from what others in the industry are doing.

Imitative strategy is adopted by companies to imitate or copy an existing model of a company and implement its services, business ideas, revenue model, etc. Example: Coca-Cola imitated RC

Read More

Understanding Trade Unions and Marketing Strategies

Trade Union: An organization formed by a group of workers that represents their interests. The reasons for joining together include strength in numbers, negotiating pay on behalf of its members, representing workers in grievances with management, providing advice if dismissed or made redundant, offering guidance if unfairly treated, and improving working conditions. Example: National Union of Teachers (NUT).

Craft Union: Represents a particular type of skilled worker. Example: An electricians’ union.

Read More

Effective Accounting Techniques for Managing Cash Flow Variations

What Makeup Accounting Techniques Could Be Used to Handle LEFE Society?

While the result may be distorted by defective income and expenditure, for example, by increasing or decreasing amortization, impairment losses, etc., the defective flow generated by a company’s magnitude is totally objective. This is as much about recognition as it is about the assessment elements that make up the defective flow. Invoicing and payments are unrelated to the effects induced by the different accounting policies

Read More

International Trade: Fundamentals and Framework

International Trade Fundamentals

International trade makes it possible for all parties involved to obtain benefits. The main advantage of trade is that it enables countries to specialize in the production of goods and services in which they are able to produce better. This leads the country to allocate its factors to activities with high productivity in relative terms and, as a consequence, possibilities of consumption are expanded. The greater relative availability of one or more factors of production

Read More

Commercial vs. Social Marketing Strategies

Commercial Marketing

Commercial marketing: Market research is carried out to establish consumer demand. It does not involve making moral judgments on the buying habits of customers.

Strategies

Traditional focus (using billboards, TV ads, or local print media) or an online marketing campaign.

Social Marketing

A marketing approach aimed at influencing a positive change in individual behavior and improvement in society’s well-being. For example, anti-smoking campaigns centered on reducing smoking.

Advantages

Read More