Understanding Business: Definition, Types, and Strategy
Defining Enterprise
An enterprise is defined as a collection of material, human, technical, and financial resources, organized and managed by an entrepreneur with the goal of generating profit.
Classification of Companies
Companies can be classified based on several criteria, including the number of workers, revenue, and assets.
| Number of Workers | Revenue | Assets | |
| Microenterprise | < 10 | < €2 million | < €2 million |
| Small | 10-49 | €2-10 million | €2-10 million |
| Medium | 50-249 | €10-50 million | €10-43 million |
| Large | 250+ |
Business Structures: Organization, Sole Traders & HEINEKEN
Company Organization Chart
The business organization chart is headed by the Board of Directors, led by the chairperson or president. Below the board is the company director, who is responsible for five departments, each led by senior managers.
Company Departments
- Production Department: Responsible for producing goods efficiently, on time, and in the agreed-upon quantities.
- Marketing Department: Composed of three units:
- Market Research
- Sales
- Advertising & Promotions
This department identifies customer
Effective Budgeting: Planning, Control, and Financial Management
Effective Budgeting: Planning and Control
Budget: This is the final step in planning, quantifying the program with details on timing, sequence, and resource allocation.
Capitalizing on necessary resources, a program quantifies its elements, enhancing its effectiveness. The budget is an estimated figure that should be approached conservatively, with volume clarifications to avoid last-minute modifications.
Ensuring adherence to criteria is crucial, as the budget permits scheduled check-ins between the
Read MoreCrafting Effective Social Intervention Projects
1. Intervention Project: Reflection and Emergence
The process of social intervention should not be viewed as a linear sequence of operations, but rather as an interconnected structure where operations overlap and presuppose each other. Each operation is part of the whole, reflecting in all others.
Interpretations are deeply influenced by the interactions within each intervention. Understanding these interpretations and the data gathered (such as neighborhood insights) requires acknowledging the critical
Read MoreCivil Society: Concepts, Functions, and Development
Concept of Civil Society
Civil society refers to an ordered society of free citizens, whose freedoms are protected and basic needs are met. It is sometimes called the “third sector” and is a non-profit sector, animated by non-governmental organizations (NGOs). This includes a broad and narrow meaning, along with associated concepts like civic society and the third sector.
Functions of Civil Society
- Political:
- Arena of political negotiation.
- Means of interest representation.
- Counterbalance to government.
Business Strategy and Market Analysis Frameworks
Factors of Production and Business Strategy
Factors of Production: Capital, knowledge, construction, agriculture. Scarcity: The condition of any productive resource that has a finite supply. Business Incubators: Help an entrepreneurial team develop an idea into a workable business model. Entrepreneur: Captures problems in a society, finds a solution, and turns it into an opportunity. They are risk-takers, creative, biased-to-action, managerial, and effectual.
Sarasvathy’s Effectuation Model
Sarasvathy:
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