Understanding Customer Behavior and Classification
What is a Customer?
A customer is any individual or entity that purchases goods or services from another, either occasionally or regularly. The customer is at the core of any commercial activity, as there can be no sales, revenue, or viable business without them.
In marketing and customer service, a customer is considered not only a buyer but also someone who expects a satisfying experience, appropriate service, and added value for their choice.
Customer vs. Consumer Distinction
The customer does not
Read MoreKey Concepts in Industrial Relations and Marketing Strategy
Industrial Relations and Workforce Management
Trade Union Definition and Purpose
Trade Union: An organization formed by a group of workers that represents their interests.
Key Reasons for Joining a Trade Union:
- Strength in numbers.
- Negotiating pay on behalf of its members.
- Representing workers in grievances with management.
- Providing advice if dismissed or made redundant.
- Offering advice if unfairly treated.
- Working towards improved working conditions.
Example: National Union of Teachers (NUT).
Types of Trade
Read MoreToyota Prius: Features, Marketing, and Market Impact
Toyota Prius: A New Generation of Hybrid Vehicles
Good afternoon, my name is Aday Bureau, and I will be speaking about the new Toyota Prius. Please hold all questions until the end of the presentation.
This presentation consists of six parts:
- Product Introduction
- Marketing Objectives
- Macro-Environment
- Micro-Environment
- SWOT Analysis
- Market Research
The Evolution of the Prius
When someone talks about new cars that respect the environment, the Toyota Prius often comes to mind. This Toyota model was launched
Read MoreManagement Frameworks, InfoSec Principles, and Project Execution
Management Characteristics and Approaches
Traditional Management Functions
Management theory often utilizes two primary approaches:
- POSDC: Planning, Organizing, Staffing, Directing, Controlling
- POLC: Planning, Organizing, Leading, Controlling
Core Management Functions (POLC)
Planning
The process that develops, creates, and implements strategies for the accomplishment of objectives. The planning process begins with the creation of strategic plans for the entire organization, then divided up into planning
Essential Stock Market Concepts for Investors
Understanding the Capital Market
What Is a Capital Market?
A capital market is a financial market where long-term securities, such as stocks and bonds, are bought and sold. It serves as a channel for companies and governments to raise funds for growth and development while providing investment opportunities for individuals and institutions.
Key Features of a Capital Market
- Deals with long-term financial instruments (maturities of more than one year).
- Connects those with capital (investors) to those who
Media Assessment, Manipulation, and the Dynamics of Live Broadcasts
Assessing the Value of Live Event Coverage
The informative value of a live event account is determined by elements that impact the overall value of the event:
- Audience size during high or low emission hours, and the channel’s full or partial coverage of the country, making it accessible to a certain number of viewers.
- The duration of the transmission in relation to other programs. The time allotted to each program or news segment is a factor for evaluating its importance.
- The order in which segments