Mastering Core Business and Marketing Concepts

Posted by on Jan 4, 2026 in Business Administration and Management (BAM) | 0 comments

Essential Marketing Concepts

Market Sizing and Segmentation

Defining Market Potential (TAM, SAM, SOM)

  • TAM (Total Addressable Market): The total possible market size.
  • SAM (Serviceable Available Market): The relevant or targetable segment of the TAM.
  • SOM (Serviceable Obtainable Market): The realistically reachable share of the SAM that your business can capture in the short to medium term.

Jobs to Be Done (JTBD) and Segmentation

JTBD describes what the customer wants to achieve in their life, what progress

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Core Operations Management Concepts Explained

Posted by on Jan 3, 2026 in Business Administration and Management (BAM) | 0 comments

Lean Manufacturing (TPS)

Lean Manufacturing (TPS) Lean manufacturing is a production approach focused on eliminating waste and improving efficiency. It originates from the Toyota Production System (TPS), which is based on two key principles:

  • Just-in-Time (JIT): Products are made only when needed and in the exact quantities required, reducing excess inventory.
  • Jidoka: Allows the production line to stop immediately when a defect appears so the problem can be corrected at the source.

Lean emphasizes continuous

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Indian Business Environment and Economic Policy

Posted by on Jan 2, 2026 in Business Administration and Management (BAM) | 0 comments

Unit 1: Business Environment Foundations

Nature and Determinants of Business Environment

The business environment refers to all external forces that influence a firm’s decisions, performance, and growth. It includes economic conditions, political stability, legal frameworks, technological changes, socio-cultural factors, and global trends. These components work together to create opportunities or threats for businesses. Determinants like government policies, market competition, resource availability,

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Operations Strategy: Fit, Performance, and Competitive Alignment

Posted by on Dec 31, 2025 in Business Administration and Management (BAM) | 0 comments

Operations Strategy Fit and Sustainability

Fit is the alignment between Market Requirements (MR) and Operations Resources (OR).

  • Good fit leads to strong performance.
  • Misfit leads to poor results and higher risk.

Key Concepts of Fit

  • Line of Fit: The ideal balance between MR and OR.
  • Tight Fit: Very efficient and low waste, but fragile if the market changes rapidly.
  • Loose Fit: More flexible and adaptable, offering safety in dynamic markets.

Moving from strategy A to strategy B (improvement) temporarily causes

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Project Management Fundamentals: PMBOK Processes & Roles

Posted by on Dec 30, 2025 in Business Administration and Management (BAM) | 0 comments

PMBOK: Definition and Core Components

The Project Management Body of Knowledge (PMBOK) is a document published by PMI (Project Management Institute) that includes traditional and emerging good practices. Organizations use it to build policies, procedures, rules, and Tools & Techniques (T&T) for managing projects. It describes the knowledge within the Project Manager profession, who must tailor the application of PMBOK knowledge to each specific project.

PMBOK Components

  • Project Life Cycle

    Project

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MEAs, ESG and SDGs: Strengthening Global Environmental Governance

Posted by on Dec 30, 2025 in Business Administration and Management (BAM) | 0 comments

1️⃣ How MEAs Complement Domestic Environmental Laws

MEAs (Multilateral Environmental Agreements) are international treaties negotiated among several countries to tackle transboundary environmental issues such as climate change, biodiversity loss, and pollution. They set standards, targets, and enforcement mechanisms, which countries implement through national laws and policies, ensuring consistency and accountability. They also bring capacity-building and technical assistance to strengthen national

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