Essential Stock Market Concepts for Investors

Understanding the Capital Market

What Is a Capital Market?

A capital market is a financial market where long-term securities, such as stocks and bonds, are bought and sold. It serves as a channel for companies and governments to raise funds for growth and development while providing investment opportunities for individuals and institutions.

Key Features of a Capital Market

  • Deals with long-term financial instruments (maturities of more than one year).
  • Connects those with capital (investors) to those who
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Media Assessment, Manipulation, and the Dynamics of Live Broadcasts

Assessing the Value of Live Event Coverage

The informative value of a live event account is determined by elements that impact the overall value of the event:

  1. Audience size during high or low emission hours, and the channel’s full or partial coverage of the country, making it accessible to a certain number of viewers.
  2. The duration of the transmission in relation to other programs. The time allotted to each program or news segment is a factor for evaluating its importance.
  3. The order in which segments
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Analyzing Market Competition: Porter’s Five Forces Model

Porter’s Five Forces Framework for Strategic Analysis

1. Rivalry Among Existing Competitors

It is crucial to understand who your direct competitors are right now. Not all companies that sell the same product compete directly. Although working with chocolates, for example, Cacau Show and Copenhagen do not focus on the same target audience.

In this context, it is necessary to understand several points to assess the intensity of rivalry:

  • Who are the direct competitors, and how can you gain a competitive
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Essential Vocabulary for Advanced English: Education and Society

Essential Vocabulary: Units 4 & 5 Glossary

Unit 4: Education and Academic Terms

Compulsory
Something that you have to do because it is required by a law or a rule.
Pupil
A student.
Fee-paying
Requiring payment of money.
Assessment
Evaluation.
Beyond
More than (something).
Qualifications
Academic marks or achievements.
To date from
To originate from that year or period; having existed since.
Hierarchy
An organization in which, in this case, universities are ranked.
Syllabus
An outline of the subjects that are studied.
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Integrating ESG and Compliance for Corporate Sustainability

Foundational Concepts of Sustainability

UN Definition of Sustainability

“Meet the needs of the present without compromising the ability of future generations to meet their needs.”

Responsibilities of a Business (Carroll’s Pyramid)

  1. Economic Responsibilities: Being profitable.
  2. Legal Responsibilities: Obeying all national and international rules.
  3. Ethical Responsibilities: Being just, moral, and fair. The business must avoid causing harm.
  4. Philanthropic Responsibilities: Improving the quality of life in
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Essential Concepts in Services Marketing Strategy

The 7 Ps of the Services Marketing Mix

The 7 Ps of the services marketing mix are:

  1. Product: The core service and any supplementary services.
  2. Price: The monetary cost to the consumer, but also non-monetary costs like time and effort.
  3. Place: The distribution channels and physical locations where the service is delivered.
  4. Promotion: All communications with customers to inform, persuade, and remind them.
  5. People: All human actors who play a part in service delivery and thus influence the buyer’s perception,
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