Understanding Business & Marketing Strategies
Business Evolution & Marketing Approaches
Commercial activity serves as the nexus between businesses and the market, aiming to meet consumer needs. The marketing function enables companies to maintain contact with consumers, identify their needs, and produce goods that facilitate mutually beneficial exchanges. Historically, firms have reoriented their strategies based on four primary approaches: product, sales, marketing, and social marketing.
Product Focus
Companies adopting this approach concentrate
Read MoreEuropean Union Employment and Social Policies
Due to the unequal results across countries regarding the European Employment Strategy, in 2005, efforts focused on National Plans of Action (NPAs) to boost job creation, improve quality, and enhance coordination of labor market policies.
The European Employment Observatory (established 1982), working with national governments and the European Commission’s Directorate-General for Employment, Social Affairs and Equal Opportunities, compiled information on employment policies through two networks:
Read MoreGlobal Trade Organizations and Agreements
Key International Trade Organizations
GATT: General Agreement on Tariffs and Trade
GATT was a significant international agreement established in 1947. Its primary objective was to facilitate and ensure fairness in global trade by reducing tariffs and eliminating trade barriers between nations.
GATT operated on three core principles:
- Most Favoured Nation (MFN): Mandates equal treatment for all trading partners. Any trade advantage granted to one country must be extended to all other GATT members.
- National
Technology and Organizational Structure: Theories & Impact
Technology in Organizations: Definition & Levels
Technology refers to the set of skills, knowledge, machinery, tools, and equipment that people use to change or transform raw materials into valuable products or services.
Within an organization, technology operates at three distinct levels:
- Individual: The knowledge and skills possessed by individual people.
- Functional or Departmental: The procedures and techniques developed by specific work groups.
- Organizational: The way the entire organization
Team Collaboration and Conflict Resolution Strategies
Team Problem-Solving Methods
Solving problems in a group is not just about finding a solution, but doing so in a structured and collaborative way.
1. Brainstorming
Share lots of ideas freely, without judging, to solve a problem. Advantages: Boosts creativity, includes everyone, no pressure to have a perfect idea.
2. Root Cause Analysis
Ask “Why did this happen?” until you find the real cause, to understand why and prevent repetition. Advantages: Solves the real problem and prevents it from happening
Read MoreEssential Concepts in Organizational Management
Understanding Management: Definition and Variables
Management involves the process of planning, directing, and controlling all variables that constitute an organization.
- Planning:
- Determining what actions to take and when to take them.
- Directing:
- Guiding how tasks are performed (operational systems). This adds value to a service or product.
- Controlling:
- Monitoring and evaluating processes through feedback. Information is compiled as “Output” to ensure objectives are met.