Marketing Funnel Optimization & Customer Journey Strategy

Posted by on Mar 12, 2025 in Business Management and Marketing | 0 comments

Funnel Data Analysis

Objective: Analyze performance data from the last six months and identify critical areas for improvement.

Activities:

  • Evaluate metrics for awareness, consideration, conversion, and retention stages.
  • Identify challenges, such as:
    • Awareness: High bounce rate (60%), low social media engagement (Instagram 1.2%, Facebook 0.8%, TikTok 3%).
    • Consideration: Email CTR at 3.5% with insufficient segmentation.
    • Conversion: 70% cart abandonment rate and a low 2.1% conversion rate.
    • Retention: Churn
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Customer Retention Marketing Strategies

Posted by on Mar 10, 2025 in Business Management and Marketing | 0 comments

Retention Marketing: What Is It?

Retention marketing is a strategy focused on retaining existing customers and encouraging them to continue purchasing, rather than acquiring new ones.

Why Do We Need Retention Marketing?

  • Cost-Efficiency: Retaining customers is cheaper than acquiring new ones.
  • Higher Profits: Repeat customers tend to spend more over time.
  • Brand Loyalty: Builds long-term relationships and brand advocacy.
  • Increased Customer Lifetime Value (CLV): Drives higher revenue per customer.

Common Retention

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Data Architecture and Business Models: Netflix, Walmart, and More

Posted by on Mar 8, 2025 in Business Management and Marketing | 0 comments

Data Architecture at Netflix

Netflix utilizes a complex data system to support its streaming service, encompassing TV shows and movies. This architecture is crucial for managing large data volumes generated from viewer interactions, enhancing the recommendation system, and optimizing streaming quality.

Data Collection

Netflix gathers data from user interactions across various devices and content streaming logs.

Data Storage

The company employs a large-scale data lake using Amazon S3 to store vast amounts

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TikTok: Understanding the Risks to Your Privacy

Posted by on Mar 8, 2025 in Business Management and Marketing | 0 comments

Hello everyone, and thank you for joining me today to talk about TikTok, the social media app that has taken the world by storm. It’s hard to imagine that just a few years ago, TikTok was virtually unknown, but today it has over a billion active users worldwide. However, while the app is entertaining, there are some reasons why it might not be good for you and your personal data.

How TikTok’s Algorithm Works

First, let’s talk about how TikTok works. TikTok is a video-sharing app where users can create

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Conversion Rate Optimization (CRO) & Analytics

Posted by on Mar 5, 2025 in Business Management and Marketing | 0 comments

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

What is a Conversion?

A conversion is the general term for a visitor completing a site goal. Goals come in many

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Brand Strategy: Research, Customer Pain Points, and Marketing

Posted by on Mar 4, 2025 in Business Management and Marketing | 0 comments

1. Research: Context and Relevance of the Brand

Context and Relevance: To study the brand’s relevance in Spain, I will examine entry barriers, positioning, market maturity, SWOT analysis, and social listening. Social listening involves monitoring consumer feedback on our products/services and those of competitors, using tools like Keyword Surfer and SimilarWeb.

Buyer Persona: To define our buyer persona, I will identify the target audience interested in the brand, using the internet to estimate the

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