Sensory Branding: Creating Memorable Experiences
Sensory Brand Experience: Key Concepts
Sensory Brand Experience (SBE) is how brands engage the five senses to create memorable experiences that stick in customers’ minds. This happens through different sensory inputs, from sight to sound, and even how a brand feels physically.
Key Elements:
- Brand Setting: The environment, objects, and details (like scents, lighting, or decor) that shape how people view the brand. Brand characteristics can be intentional or unintentional.
- Example: A coffee shop that
Top Digital Retail Trends Shaping the Future of Shopping
Major Digital Trends in Retail
- Hub and Spoke Points of Sale: More points of sale with a hub and spoke model will be opened, acting as centers where all the products will be in a much more accessible way.
- Customer-Centric Customization: Customer-centric customization will be the essential differentiator for retailers and will be much more specific as retailers will leverage internal information, known preferences, as well as
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Industry 4.0, 5.0, and Society 5.0
Industry 4.0, 5.0 and Society 5.0
Industry 4.0, also known as the digitalization era, transforms industries with smart machines/assets, sensors, and smart data collection processes. The Internet of Things (IoT) is leading this era, along with other technologies like Artificial Intelligence (AI), big data, cloud computing, and Cyber-Physical Systems (CPS). It improves automation, connectivity, and achieves higher productivity, quality, and efficiency. Smart factories have the ability to predict failures
Read MoreDigital Age: Attention, Trends 2030, Unethical Practices, Dark Patterns
The Attention Economy in the Digital Age
In today’s digital age, attention has emerged as a valuable currency, shaping the landscape of the global economy. The attention economy revolves around the concept of capturing and maintaining individuals’ focus amidst a barrage of information and stimuli. With the proliferation of social media, streaming platforms, and online advertising, businesses vie for consumers’ attention more than ever before. Consequently, success is not solely measured by the quality
Read MoreDistribution Channels: Direct, Indirect & Multi-Channel Strategies
Understanding Distribution Channels in Marketing
Producer direct to consumer is a marketing strategy used by producers to sell their products or services directly to consumers without involving intermediaries (i.e., wholesalers, retailers). This marketing strategy is becoming very popular among producers since it provides them with more control over the marketing and distribution of their products, faster speed to market, and cost-effectiveness.
Traditional Distribution Models
The producer to retailer
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