PRSP: Advancing Poverty Reduction Strategies Globally

The Impact of PRSP on Global Poverty Reduction

The Poverty Reduction Strategy Paper (PRSP) approach is well-established in many countries and has been linked with major advances in identifying countries with programs, helping the fight against poverty figure prominently in policy discussions and promoting a more open dialogue. On 31 August 2005, the IMF Executive Board had reviewed 49 PRSPs, and 11 countries had completed their PRSPs. In these countries, attention is now focused on the effective

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Media Planning and Programmatic Advertising Essentials

Media Planning Process

A. Briefing and Objectives

The goal is to identify growth drivers, with the objectives and KPIs as the results of this stage.

Three elements of the Business Analysis to achieve the goals:

  • Client Briefing Analysis
  • Analysis of Past Experiences
  • Business Analysis – SWOT (Strengths, Weaknesses, Opportunities, and Threats)

It is important for the advertiser to define SMART objectives. You have to take into account the communication objectives that are:

  • Knowledge (visibility)
  • Attitude (engagement
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Distribution Channel Strategies: Wholesale, Retail & Market Coverage

Strategy for Position and Role in the Distribution Channel:

  • Wholesale: Self-cash and carry or wholesale (Makro), Rack-jobbers or wholesalers shelf.
  • Retail-Convenience: (OPENCOR)-free establishments or Duty Free Shop (located in shopping areas or international seaports and airports).
  • Other: Brokers, commission agents, traveling salespersons.

Commercial Formats:

  • Independent: Independent retailers, independent wholesalers.
  • Spatial Association:
    • Shopping centers open (Terrace Center)
    • Shopping center closed:
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Mastering Public Relations: Strategy, Tactics & Fields

PR Fundamentals: Fields, Goals & Activities

Fields of Professional Practice

Public Relations (PR) operates across various domains, each with a specific focus and goals:

  • Corporate Communication: Managing both internal and external messaging to ensure alignment with the organization’s vision and objectives.
  • Crisis Communication: Preparing and executing strategies to protect and restore an organization’s reputation during crises.
  • Media Relations: Building and maintaining strong relationships with
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Adapting Business and Talent for the Digital Age

Business Context and Trends

External/Internal Factors: Variables impacting talent management include AI, big data, and automation, which reshape hiring and employee expectations. The COVID-19 pandemic also accelerated changes, increasing reliance on gig economy platforms (e.g., Upwork, Fiverr).

Talent Management Strategy: Aligning talent strategies with business goals is crucial to bridge digital skills gaps and adapt to socio-cultural and technological shifts.

Shift in Business Models

From Product

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Key Factors Influencing Consumer Choices and Behavior

Defining Consumer Behavior

Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and wants.

Theoretical Framework of Customer Behavior

The study draws upon disciplines such as:

  • Anthropology
  • Sociology
  • Psychology

Factors Affecting Consumer Behavior

Internal Factors

Text Box: External  - Reference-groups - Family - Culture - Economy

  • Personality
  • Lifestyle
  • Age
  • Lifecycle Stage

Demographics

Five common demographic attributes influencing behavior:

  • Age: As people
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