Essential E-commerce Concepts, Strategies, and KPIs

Posted by on Nov 3, 2025 in Business Management and Marketing | 0 comments

E-commerce Fundamentals and Strategy

Definition of E-commerce

E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, online transaction processing, affiliate marketing, inventory management systems, and automated data collection systems.

Reasons for E-commerce Adoption

Retail Perspective

  • Be where customers are.
  • Sales increase: due to 24/7 availability, new target markets, and internationalization.
  • Better margins: achieved through disintermediation
Read More

Digital Marketing Core Concepts: SEO, SEM, Analytics, and CRO

Posted by on Nov 3, 2025 in Business Management and Marketing | 0 comments

Digital Marketing Essentials: Core Concepts and Formulas

1. Digital Marketing Foundations

  • Definition: Achieving marketing objectives through digital media, data, and technology.
  • Key Elements: Audiences, digital devices, platforms, media, data, technology.
  • Customer Lifecycle: Awareness → Consideration → Purchase → Post-Purchase/Advocacy.
  • Benefits: Cost-efficient, measurable, real-time, targeted, global reach.

2. Web Design and Conversion Rate Optimization (CRO)

Goal: Conversion-focused, user-friendly,

Read More

Digital Strategy: Objectives, Audience, and Performance Metrics

Posted by on Oct 23, 2025 in Business Management and Marketing | 0 comments

Digital Strategy Objectives

Specific Objectives (AW 1.2)

  • Strengthening emotional connection with 18–30-year-olds.
  • Increasing e-commerce conversions.
  • Promoting sustainability.
  • Enhancing overall digital performance.

General Objectives (AW 1.3)

  • Increase new customer conversions.
  • Drive qualified website traffic.
  • Grow newsletter subscriber base.
  • Strengthen sustainability brand perception.
  • Improve engagement across digital channels.
  • Optimize lead generation and ad performance.
  • Increase customer lifetime value (CLV)
Read More

Data Analytics Fundamentals: Key Concepts and Exam Preparation

Posted by on Oct 18, 2025 in Business Management and Marketing | 0 comments

This document covers the essential concepts from the Data Analytics Class Test (B.Tech 5th Sem, BCS-052) paper, presented in simple, exam-friendly language for easy understanding and recall.

Section A: Fundamental Definitions (5 Marks)

What is Structured Data?

  • Data stored in a fixed format (e.g., tables, rows, columns).
  • It is easy to search and analyze, typically using SQL.
  • Examples: Customer names and phone numbers stored in a relational database.

What is Machine Data?

  • Data generated automatically by
Read More

Essential Marketing and Pricing Frameworks

Posted by on Oct 10, 2025 in Business Management and Marketing | 0 comments

Price Elasticity of Demand (PED)

Formula:

Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price

  • Elastic (> 1): Consumers are sensitive to price changes.
  • Inelastic (< 1): Consumers are less responsive to price changes.

Strategies to Make Demand Inelastic

  • Differentiating the product.
  • Building strong brand loyalty.

Elasticity and Product Types

  • Luxury Goods: High elasticity (flatter demand curve).
  • Normal Goods: Lower elasticity (steeper demand curve).
  • Perfectly Elastic Goods: Horizontal
Read More

Essential Concepts in Digital Marketing Strategy

Posted by on Sep 29, 2025 in Business Management and Marketing | 0 comments

Digital Media and Community Management Roles

RSS Syndication

RSS TCVN is a syndication mechanism that allows an RSS user to receive news updates.

What is a Podcast?

A podcast is a digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer.

Community Manager Role and Skills

A Community Manager is a person who unites a community of web users, oversees discussions while upholding brand values, and provides information, editorial

Read More