Digital Marketing: Platforms, Strategies, and Advantages

Posted by admin on Apr 11, 2025 in Business Management and Marketing | 0 comments

A Detailed Look at Social Media Platforms and Digital Marketing Strategies

Different Social Media Platforms & Their Uses

1. Social Networking – For connections & networking

   • Examples: Facebook, LinkedIn, Twitter (X)
   • Features: Friend requests, messaging, news feeds

2. Media Sharing – For photos & videos

   • Examples: Instagram, YouTube, TikTok
   • Features: Multimedia sharing, reels, live streams

3. Discussion Forums – For Q&A & debates

   • Examples: Reddit, Quora
   • Features: Upvoting, topic-based discussions

4. Blogging

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Maximizing Customer Value Through the Marketing Mix

Posted by admin on Apr 7, 2025 in Business Management and Marketing | 0 comments

Introduction to Customer Value

Definition

Customer value refers to the perceived benefits a customer receives from a product or service relative to the cost of obtaining it. Companies must ensure that value is delivered in a profitable way.

Importance

• Enhances customer satisfaction and loyalty
• Differentiates products from competitors
• Builds strategic differentiation
• Promotes customer loyalty

B2B vs. B2C

• B2B: Business-to-business
• B2C: Business-to-customer

The Customer Value Process

Value Proposition and Value

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Leveraging AI and SEO for Enhanced Marketing Performance

Posted by admin on Apr 6, 2025 in Business Management and Marketing | 0 comments

SEO vs. SEM: Key Differences

SEO and SEM serve distinct purposes with differing timeframes, budgets, and metrics. SEO focuses on long-term organic growth by optimizing website content and structure, building gradual results, and measuring organic traffic. SEM delivers immediate visibility through paid advertising, requiring a defined budget for quick results, focusing on ROI and CTRs.

Top AI Models for Text Generation

• GPT-4 Premium by OpenAI
• Claude 3.5 Sonnet by Anthropic

Copyright Issues with AI-Generated

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Customer Relationship Management (CRM): A Deep Dive

Posted by admin on Apr 6, 2025 in Business Management and Marketing | 0 comments

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers. It blends operational processes, methodologies, and technologies to create two-way communication, enabling organizations to better understand and anticipate customer behavior and needs.

CRM Functions

Several key functions operate within the CRM framework:

• Sales
• Marketing
• Customer Service
• Technical Support

These functions work together, drawing

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Enhance Corporate Reputation & Viral Marketing Strategies

Posted by admin on Apr 5, 2025 in Business Management and Marketing | 0 comments

Corporate Reputation Improvement Plan

1. Tools

• Google Alerts
• RSS Feeds
• Social Media Internal Search Engines
• Search Engines: Google, Yahoo…
• Blog Search Engines
• Monitoring Tools: Trackur, etc.

2. Choosing Words to Monitor

• Company Name
• Name of Subsidiary Companies
• Brand Name
• Names of Products and Services
• Company, Brand, and Product Slogans
• Sector Name
• Names of Partners and Shareholders
• Names of Company Directors
• Names of Important Employees

3. Life Cycle of an Opinion

1. It begins with a user experience (positive or

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Boost Degusta Box Subscriptions: A Data-Driven Ad Strategy

Posted by admin on Apr 5, 2025 in Business Management and Marketing | 0 comments

ROAS: The Key Metric for Degusta Box

Prioritizing Advertising Efficiency: Degusta Box relies heavily on digital marketing and paid media to attract leads and boost subscriptions. With an Average Cost per Acquisition (CPA) of €12 for social media ads and a monthly subscription priced at €15.99, ROAS becomes critical for assessing whether revenue from ad campaigns justifies the associated costs. By using ROAS, Degusta Box can pinpoint which platforms yield the best performance, enabling smarter

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