Modern Library Technologies: WSDS, RIMS, Web 3.0, and RFID Applications

Posted by on Jan 27, 2026 in Business Management and Marketing | 0 comments

Web-Scale Discovery Services (WSDS)

Web-Scale Discovery Services (WSDS) are a relatively new class of tools in libraries designed to provide a unified search experience across a library’s vast and diverse collection of resources. They aim to offer a single search box, akin to popular web search engines like Google, allowing users to search both local and remotely hosted content seamlessly. This includes a library’s physical holdings, digital collections, institutional repositories, and subscription-

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E-commerce Business Models, Funnels and Growth Strategies

Posted by on Jan 22, 2026 in Business Management and Marketing | 0 comments

8 Business Models in E-commerce

  1. Private Club / Flash Sales – Exclusive offers for members (e.g., Veepee, Showroom Privé).
  2. Super Flash Sales – One product per day or short time (e.g., Woot).
  3. Aggregators / Reservation Platforms – Connect suppliers and customers, take commission (e.g., Booking, ElTenedor).
  4. Marketplaces – Host multiple sellers; revenue from commissions and logistics (e.g., Amazon, Zalando).
  5. E-tailers – Online-only stores (e.g., ASOS).
  6. From Product to Service – Offer services
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Maximizing Online Visibility and Conversion Rates

Posted by on Dec 27, 2025 in Business Management and Marketing | 0 comments

Strategies to Increase Digital Visibility

Increasing visibility in digital marketing means improving how easily customers can find a brand online. The major ways are:

  1. Search Engine Optimization (SEO): Helps websites rank higher on Google. Includes keyword optimization, link building, on-page, and off-page SEO.
  2. Social Media Marketing: Using platforms like Instagram, Facebook, YouTube, etc. Regular posts, reels, stories, and paid ads increase brand reach.
  3. Content Marketing: Creating useful blogs, videos,
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UX/UI Design Fundamentals: Key Concepts and Terminology

Posted by on Dec 26, 2025 in Business Management and Marketing | 0 comments

UX/UI Design Fundamentals Assessment

Review the following questions and answers covering core concepts in User Experience (UX) and User Interface (UI) design.

Navigation and Structure

  • Question: In which exercise will you define the navigation of a digital product?
  • Answer: In the sitemap.
  • Question: A site map should show:
  • Answer: Navigation, content, and the relationship between different pages.
  • Question: A site map is:
  • Answer: How we organize the information structure for our product/service, and a diagram
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Communication Theory, Copyright Law, and Digital Branding

Posted by on Dec 23, 2025 in Business Management and Marketing | 0 comments

Diffusion Theory in Public Relations

Diffusion Theory explains how new ideas, innovations, or messages spread among members of a social system over time. In Public Relations (PR), this theory helps professionals understand how audiences adopt new information or behaviors communicated by an organization.

Key Concepts of Diffusion

  • Developed by Everett Rogers in his seminal book, “Diffusion of Innovations” (1962).
  • It describes the process through which individuals move through specific stages before accepting
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Customer Connection Shifts and Digital Attribution Models

Posted by on Dec 20, 2025 in Business Management and Marketing | 0 comments

Shifts Toward the Connected Customer

The modern market is defined by fundamental shifts in how businesses connect with their audience:

  • Exclusive to Inclusive

    Focus on innovation and diversity, mass markets, and social media as a redefinition of how people interact.

  • Vertical to Horizontal

    Emphasizing open innovation, ecosystem business models, and branding based on shared value.

  • Individual to Social

    Most personal purchase decisions are now social decisions, leading to a lack of control over marketing communication

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