Marketing Evolution, Consumer Behavior, and Market Segmentation

Posted by on Jan 7, 2025 in Business Management and Marketing | 0 comments

Marketing’s Evolution and Business Success

A1) Question 1 (20 Points) The practice of marketing and its importance for business success have changed significantly over the years. Initially, production exceeded demand, leading to a supplier-driven market. The focus then shifted to sales, innovation, and competition in a more demanding market. Bottlenecks in market segments led to the identification and creation of new segments, emphasizing customer needs. Since 2010, the focus has been on individuality

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Data Analysis and Business Models: Enhancing Strategies

Posted by on Jan 7, 2025 in Business Management and Marketing | 0 comments

Workflow

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Steps to Analyze Data

  1. What’s the Excel about?
  2. Define the questions we want to answer.
  3. Analyze the quality of the database (do we have gaps or inconsistent data?).
  4. We have started using the tools in order to answer the questions using graphs.
  5. Finally, we have used Power BI, the automatic version of this analysis. We have defined the first version of the analysis, but after this, we want a machine, a software defining the continuous updating of this analysis.

Mindmap

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