Digital Marketing Strategies: SEO, PPC, Email & More
Digital Marketing Strategies
SEO (Search Engine Optimization)
SEO (Search Engine Optimization): Various techniques to improve a website’s ranking on search engines through organic means, to attract more visitors.
On-Site vs. Off-Site SEO
On-Site
| Off-Site
|
SEO Advantages and Disadvantages
SEO |
Unlocking Innovation: Strategies and Processes for Business Growth
The Importance of Innovation
- Innovation allows companies to stay competitive and increase revenue.
- Continuous innovation attracts and retains customers with new and improved offerings.
- Innovation increases efficiency and reduces costs, improving the bottom line. (Commodity Trap)
- Innovation enables companies to enter new markets and unlock growth opportunities. In today’s fast-paced global environment, adaptation and innovation are crucial for survival.
- Innovation fosters a better, more engaging work
Data Warehouse and OLAP: Key Concepts & Benefits
Data Warehouse
A Data Warehouse is a centralized repository designed to store large volumes of structured data collected from various sources within an organization. It is optimized for querying and reporting, providing a historical view of business operations.
Key Features:
- Subject-oriented: Organized around key subjects like sales, finance, or inventory.
- Integrated: Combines data from multiple sources, ensuring consistency.
- Time-variant: Stores historical data to track changes over time.
- Non-volatile:
Distribution, Retail, and Merchandising: Key Concepts
Distribution Concepts
Distribution Concepts:
- Supply Chain: Obtains materials, transforms them into intermediate/finished products, and distributes them to the consumer.
- Internal Logistics: Plans, implements, and controls the flow (back and forward) and the effective storage of goods, services, and related information from the point of origin to the consumption point.
- Value Chain: From raw material/design to the form of payment/delivery to consumer. (Firm infrastructure, HR management, tech development,
Influential Contemporary Architects and Their Design Philosophies
Influential Contemporary Architects
RCR Architects: Concept-driven architecture, deep study of environment and landscape, architecture as a response to place.
Glenn Murcutt: Australian architect, designs responsive to place, climate, and technology, harmonious integration with the natural landscape, legible and translucent architecture.
Lacaton and Vassal: Prioritizes adaptation to existing conditions, generosity, and social service. Breaks away from functionalism and includes nature. Focuses on materials
Read MoreE-Business & Digital Marketing: Benefits, Characteristics & Strategies
E-Business: Utilizing the Internet for Business Goals
E-Business involves achieving business objectives through the effective use of the internet.
Digital Media
Digital media encompasses electronic formats that function using digital codes via computers, cellular phones, smartphones, and other digital devices.
Digital Marketing
Digital marketing utilizes all digital media, including the internet, mobile devices, and interactive channels, to develop communication and exchanges with customers.