Distribution Channel Strategies: Wholesale, Retail & Market Coverage

Posted by on Apr 1, 2025 in Business Management and Marketing | 0 comments

Strategy for Position and Role in the Distribution Channel:

  • Wholesale: Self-cash and carry or wholesale (Makro), Rack-jobbers or wholesalers shelf.
  • Retail-Convenience: (OPENCOR)-free establishments or Duty Free Shop (located in shopping areas or international seaports and airports).
  • Other: Brokers, commission agents, traveling salespersons.

Commercial Formats:

  • Independent: Independent retailers, independent wholesalers.
  • Spatial Association:
    • Shopping centers open (Terrace Center)
    • Shopping center closed:
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Mastering Public Relations: Strategy, Tactics & Fields

Posted by on Apr 1, 2025 in Business Management and Marketing | 0 comments

PR Fundamentals: Fields, Goals & Activities

Fields of Professional Practice

Public Relations (PR) operates across various domains, each with a specific focus and goals:

  • Corporate Communication: Managing both internal and external messaging to ensure alignment with the organization’s vision and objectives.
  • Crisis Communication: Preparing and executing strategies to protect and restore an organization’s reputation during crises.
  • Media Relations: Building and maintaining strong relationships with
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Adapting Business and Talent for the Digital Age

Posted by on Mar 31, 2025 in Business Management and Marketing | 0 comments

Business Context and Trends

External/Internal Factors: Variables impacting talent management include AI, big data, and automation, which reshape hiring and employee expectations. The COVID-19 pandemic also accelerated changes, increasing reliance on gig economy platforms (e.g., Upwork, Fiverr).

Talent Management Strategy: Aligning talent strategies with business goals is crucial to bridge digital skills gaps and adapt to socio-cultural and technological shifts.

Shift in Business Models

From Product

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Key Factors Influencing Consumer Choices and Behavior

Posted by on Mar 28, 2025 in Business Management and Marketing | 0 comments

Defining Consumer Behavior

Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and wants.

Theoretical Framework of Customer Behavior

The study draws upon disciplines such as:

  • Anthropology
  • Sociology
  • Psychology

Factors Affecting Consumer Behavior

Internal Factors

Text Box: External - Reference-groups - Family - Culture - Economy

  • Personality
  • Lifestyle
  • Age
  • Lifecycle Stage

Demographics

Five common demographic attributes influencing behavior:

  • Age: As people
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Decoding Consumer Behavior: Influences and Marketing Strategies

Posted by on Mar 26, 2025 in Business Management and Marketing | 0 comments

Consumer behavior is crucial for marketing professionals. To understand consumers, consider their everyday experiences. As companies and markets grow, marketing professionals can become detached from consumers. Many marketing decisions are based on market surveys to study buyers and their behavior: who, how, when, where, and why they buy.

A central question is: how do consumers respond to marketing stimuli? Do advertisements align with consumer needs?
According to Kotler, marketing research studies
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Digital Marketing Channels: Social, Paid, Earned & Email

Posted by on Mar 26, 2025 in Business Management and Marketing | 0 comments

Social Media Marketing Channels

LinkedIn Marketing Strategies

LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to:

  • Find the right job or internship
  • Connect and strengthen professional relationships
  • Learn the skills you need to succeed in your career
  • Organize offline events
  • Join groups
  • Write articles
  • Post photos and videos

You can access LinkedIn from a desktop, the LinkedIn mobile app, the mobile web experience, or the LinkedIn Lite Android mobile app.

A complete LinkedIn

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