Digital Marketing Channels: Social, Paid, Earned & Email
Social Media Marketing Channels
LinkedIn Marketing Strategies
LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to:
- Find the right job or internship
- Connect and strengthen professional relationships
- Learn the skills you need to succeed in your career
- Organize offline events
- Join groups
- Write articles
- Post photos and videos
You can access LinkedIn from a desktop, the LinkedIn mobile app, the mobile web experience, or the LinkedIn Lite Android mobile app.
A complete LinkedIn
Read MoreDigital Business Transformation: Strategies and Opportunities
Digital Business Transformation
Digital business transformation: Significant changes to organizational processes, structure, and systems implemented to improve organizational performance through increasing the use of digital media and technology platforms. Two key opportunities of digital transformation open to most businesses:
1. Inbound Marketing
The consumer proactively seeks information for their needs, and interactions with brands are attracted through content, search, and social media marketing.
Read MoreNeuromarketing: Body, Brain Measures & Consumer Behavior
Body Measures & Somatic Responses
Facial Expressions
Measure emotional responses to stimuli like ads or products.
When to Measure: Evaluating responses to packaging designs or product features.
Tools Used: Facial Action Coding System (FACS), Facial Electromyography (EMG) sensors.
Example: Tracking audience reactions to a new TV commercial using EMG sensors.
Facial Muscle Movements
Understand emotional responses to ads.
When to Measure: Assessing emotional impact during exposure to advertisements.
Tools
Read MoreSales, Marketing, and Tech Terminology
Key Sales and Marketing Roles
- MDR (Market Development Representative): Follows up on inbound leads and sets up meetings with Account Executives (AEs).
- SDR (Sales Development Representative): Initiates conversations with potential clients through outbound actions.
- AE (Account Executive): Develops Sales Qualified Leads (SQLs) through a series of meetings.
- ONB (Onboarding): Onboards a client and achieves initial use of the product or service.
- CSM (Customer Success Manager): Ensures recurring use of the
Wells Fargo Ethical Crisis: A Case Study
Wells Fargo Ethical Dilemma
The Wells Fargo dilemma revolves around intense pressure on employees to meet unrealistic sales targets, leading them to engage in unethical practices, such as opening fraudulent accounts. Employees had to choose between meeting sales targets to secure their jobs or adhering to ethical standards, possibly facing job insecurity.
Managerial Indifference
Managers turned a blind eye to fraudulent practices, fostering a culture where unethical behavior was normalized.
Violation
Read MoreData-Driven Transformation: Strategies, Examples, and Metrics
1. AI and Data: A Symbiotic Relationship
The more data you have, the higher the quality and the more powerful and effective your AI or data-driven initiatives will be.
AI Example: Building a self-driving car requires vast amounts of data to train its system, such as:
- Images and videos of roads and traffic signs (visual data)
- Lidar and radar sensor readings to gauge distance and surroundings (sensor data)
- Maps and GPS coordinates for location (spatial data)
This data is used for machine learning algorithms.
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