Social Media Advertising Strategy & Agile Process
Social Media Advertising Basics
Social Ads are paid advertisements that appear on social media platforms like Instagram, Facebook, and others.
Agile Approach in Social Media
In social media management, saying “the process is an agile process” means that the way we plan, create, post, and measure content is flexible, adaptable, and fast-moving.
The Agile Social Media Process
- Define Goals: Set clear, measurable goals.
- Understand Your Audience: Know who you’re targeting (age, interests, online behavior)
Crafting a Successful Social Media Strategy
Social Media Plan Goals
The two main goals are:
- Identify the key factors in implementing a social media plan.
- Apply metrics to measure the success of a social media plan.
A social media plan is not just about posting content; it requires strategy, execution, and analysis.
Business Goal: Profitability
A company uses social media to support its profitability. This is done through:
- Cost-Effective Strategies: Reducing spending while increasing engagement.
- Client Value Metrics:
- Customer Acquisition Cost (CAC)
Leveraging BI, Analytics, and Data Science for Business Decisions
Understanding Business Intelligence (BI)
Business Intelligence (BI) is a technique that transforms data into information and information into knowledge, improving business decision-making processes.
Key BI Products
The main BI products currently include:
- Balanced Scorecard (BSC): A management system translating strategy into interrelated objectives, measured via indicators and linked to action plans. It aligns individual employee behavior with company strategy.
- Decision Support Systems (DSS): Utilize
Digital Marketing: Platforms, Strategies, and Advantages
A Detailed Look at Social Media Platforms and Digital Marketing Strategies
Different Social Media Platforms & Their Uses
Social Networking – For connections & networking
- Examples: Facebook, LinkedIn, Twitter (X)
- Features: Friend requests, messaging, news feeds
Media Sharing – For photos & videos
- Examples: Instagram, YouTube, TikTok
- Features: Multimedia sharing, reels, live streams
Discussion Forums – For Q&A & debates
- Examples: Reddit, Quora
- Features: Upvoting, topic-based discussions
Blogging
Maximizing Customer Value Through the Marketing Mix
Introduction to Customer Value
Definition
Customer value refers to the perceived benefits a customer receives from a product or service relative to the cost of obtaining it. Companies must ensure that value is delivered in a profitable way.
Importance
- Enhances customer satisfaction and loyalty
- Differentiates products from competitors
- Builds strategic differentiation
- Promotes customer loyalty
B2B vs. B2C
- B2B: Business-to-business
- B2C: Business-to-customer
The Customer Value Process
Value Proposition and Value
Read MoreLeveraging AI and SEO for Enhanced Marketing Performance
SEO vs. SEM: Key Differences
SEO and SEM serve distinct purposes with differing timeframes, budgets, and metrics. SEO focuses on long-term organic growth by optimizing website content and structure, building gradual results, and measuring organic traffic. SEM delivers immediate visibility through paid advertising, requiring a defined budget for quick results, focusing on ROI and CTRs.
Top AI Models for Text Generation
- GPT-4 Premium by OpenAI
- Claude 3.5 Sonnet by Anthropic