Data-Driven Transformation: Strategies, Examples, and Metrics

Posted by on Mar 20, 2025 in Business Management and Marketing | 0 comments

1. AI and Data: A Symbiotic Relationship

The more data you have, the higher the quality and the more powerful and effective your AI or data-driven initiatives will be.

AI Example: Building a self-driving car requires vast amounts of data to train its system, such as:

  • Images and videos of roads and traffic signs (visual data)
  • Lidar and radar sensor readings to gauge distance and surroundings (sensor data)
  • Maps and GPS coordinates for location (spatial data)

This data is used for machine learning algorithms.

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Digital Marketing and User Experience Essentials

Posted by on Mar 18, 2025 in Business Management and Marketing | 0 comments

Digital Marketing and User Experience

Collaborative Economy: Interaction between two or more subjects, usually through digital media, satisfying needs.

Digital Marketing: The method of marketing through the internet, with resources and tools to achieve some kind of conversion. Online marketing is a form of advertising, communication, and public relations.

Characteristics:

  • Measurable: We can know visualizations, users, visits, and leads.
  • Interactivity: Greater link between the user and the network.
  • Segmented:
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Market Research and Segmentation Strategies

Posted by on Mar 17, 2025 in Business Management and Marketing | 0 comments

Market Share

Market share indicates the proportion of total sales a company has within a market. It’s calculated as follows:

Market Share = (Company’s Sales / Total Market Sales) * 100

Market Research

Market research involves collecting, processing, and analyzing information about the general environment, competition, and consumers.

Phases of Market Research

  1. Definition of the research objective (what you are trying to find out and where you want to go).
  2. Design of the research model (how the investigation
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Digital Marketing, AI, SEO, and Business Strategies

Posted by on Mar 17, 2025 in Business Management and Marketing | 0 comments

Exam 1

Q1) Performance Marketing & Direct Marketing

Awareness: Performance Marketing (PMK) 70% to reach a broader audience through social media/search ads. Direct Marketing (DMK) 30% to build initial interest in products with targeted email campaigns.

Consideration: PMK 60% to retarget potential customers, helping maintain visibility and keep the brand top-of-mind for potential customers evaluating their options. DMK 40% to deepen engagement through lead nurturing emails.

Decision: PMK 50% to focus

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AI, SEO, and Marketing Strategies for Business Growth

Posted by on Mar 15, 2025 in Business Management and Marketing | 0 comments

1. CSR Actions in Social Media Marketing (Profitability)

  • Enhances Brand Reputation: CSR improves trust and loyalty, attracting socially conscious consumers and fostering repeat business.
  • Reduces Advertising Costs: Engaging CSR content generates organic reach and community engagement, lowering paid ad expenses.
  • Mitigates Negative Perceptions: CSR counters criticism of social media platforms, enhancing image.
  • Long-term Stability: CSR aligns with regulatory standards and sustainability, reducing risks
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Digital Strategy and Web Analytics Fundamentals

Posted by on Mar 15, 2025 in Business Management and Marketing | 0 comments

Topic 1: Digital Strategy

What is the digitalization of the economy?

It describes the transition from an industrial age to an age of knowledge and creativity characterized by digital technologies and digital business innovation.

What are the main characteristics of Web 1.0, 2.0, and 3.0?

Web 1.0 (Push): Static Web, Rigid Navigation, User reader, One-way communications.

Web 2.0 (Share): Frequent content updates, Users as consumers and generators, Two-way communications.

Web 3.0 (Live): Intelligent searches,

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