Conversion Rate Optimization (CRO) & Analytics
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.
What is a Conversion?
A conversion is the general term for a visitor completing a site goal. Goals come in many
Read MoreBrand Strategy: Research, Customer Pain Points, and Marketing
1. Research: Context and Relevance of the Brand
Context and Relevance: To study the brand’s relevance in Spain, I will examine entry barriers, positioning, market maturity, SWOT analysis, and social listening. Social listening involves monitoring consumer feedback on our products/services and those of competitors, using tools like Keyword Surfer and SimilarWeb.
Buyer Persona: To define our buyer persona, I will identify the target audience interested in the brand, using the internet to estimate the
Read MoreSupply Chain Strategies: Push, Pull, Distribution & Channel Analysis
Value Chain in Supply Chain Management
Value chain: Series of value contributions made by the different agents of the supply chain. Includes everything from raw material or design of the product/service to the form of payment/delivery made to the buyer/final consumer.
Inbound Marketing: Attract, Convert, Close, and Delight
Inbound Marketing
Inbound marketing is a more effective way to attract, engage, and please customers. It involves making the user find the brand on the Internet instead of the brand looking for them, avoiding directly pushing them to buy a product or service.
Outbound vs. Inbound
Actions:
1. Attract
Attract the right traffic: those people most likely to become sales opportunities. Tools:
- Websites: Optimized, captivating, and a place of reference for content of interest.
- Blogging: Create daily educational
IT Evolution: From Abacus to AI, E-commerce & Digital Business
The Evolution of Information Technology
1. Pre-Mechanical Era (3000 BC – 1450 AD)
Early methods of storing information included cave paintings, tally sticks, and abacuses (early counting devices).
The invention of writing systems (hieroglyphics, alphabets) allowed better record-keeping.
2. Mechanical Era (1450 – 1840)
The printing press (Gutenberg, 1440) revolutionized information distribution.
Mechanical calculators (e.g., Pascal’s Calculator, Leibniz’s Stepped Reckoner) improved numerical computations.
Read MoreBrain Biases: How Attention, Memory, and Emotion Shape Decisions
The Brain as a Cognitive Miser
The brain is a miser, meaning it is energy-efficient and avoids unnecessary effort. It avoids overthinking and relies on shortcuts to make decisions quickly. Cognitive miserliness helps the brain process information without being overwhelmed, making everyday decision-making faster and easier.
Strategies of Cognitive Miserliness
- Efficiency: The brain prefers to make decisions with minimal effort. This is why we often rely on simple judgments or shortcuts, like first impressions