Digital Marketing and the Collaborative Economy
Collaborative Economy and Digital Marketing
Collaborative Economy
The collaborative economy involves interactions between two or more individuals, through digital media or otherwise, that satisfies a need (not necessarily real) for one or more people.
Digital Marketing
Digital marketing is the adaptation of traditional marketing to the internet, using resources and tools to achieve some type of conversion.
Characteristics of Online Marketing
- Measurable: We can track visualizations, interactions, users
Web Design Fundamentals: From UX to UI and Beyond
Web Design Fundamentals
Design: Aims to convey the appearance, function, and production of an object with a specific function.
Stages:
- Observation and analysis
- Planning and projection
- Construction and execution
Web design: The activity that consists of planning, design, implementation, and maintenance of websites.
History and Evolution of Web Design
First Web Generation (1990-1994)
Webpages used HTML. Mosaic was the first free web browser program. In 1994, the W3C was created to prevent large companies from
Read MoreGlobal Marketing: Product Attributes, Branding, and Innovation
Global Marketing: Key Concepts and Considerations
Product Attributes
31) Generally speaking, which of the following are true product attributes? C) Both tangible and intangible
32) Many American car buyers perceived Korean cars as: B) Cheap.
33) An express warranty is a written guarantee that assures the buyer: C) That he or she is getting what they paid for.
Packaging and Labeling
34) Packaging is an important consideration for products that are shipped to markets worldwide. Which of the following statements
Read MoreE-Commerce Growth in the GCC and UAE: Trends and Insights
E-Commerce in GCC and UAE (Stats, Specificity, Leaders – Local and Worldwide)
First, what is e-commerce? In its simplest form, e-commerce is the buying and selling of products and services by businesses or consumers over the World Wide Web.
E-Commerce in the UAE
The UAE leads the GCC in e-commerce growth. In 2015, the number of B2C e-commerce transactions in the MENA region reached an estimated height of $15 billion, rising from $9 million in 2012, according to recent surveys from Frost and Sullivan
Read MoreMarketing Communications: Strategies, Products, and Content
Marketing Communications
Marketing Communications encompasses all messages and media used to communicate with the market, including advertising, sales promotion, public relations, direct marketing, social media marketing, branding, packaging, digital advertising, influencer marketing, word of mouth, and sponsorship.
Product Levels and Types
A product is anything offered to a market for attention, acquisition, use, or consumption that satisfies a need. Product levels include core, actual, and augmented
Read MoreCulture, Subculture, and Consumer Behavior: Key Factors
What is the Difference Between Culture and Subculture?
A subculture is a self-contained group of people who share common interests, lifestyles, beliefs, conventions, norms, style, or preferences. Culture encompasses language, social conventions, beliefs, art, literature, music, customs, pastimes, values, knowledge, recreation, mythology, ritual, and religion. Culture defines the accepted patterns of conduct in a specific society, according to the components of culture. It enhances people’s awareness
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