Social Media Strategy: Metrics, Goals & Client Management
Goals of a Social Media Plan (SMP)
- Identify key factors in implementing a social media plan.
- Apply different metrics to evaluate the success of a social media strategy.
Business Goals (Profitability)
Cost-Effectiveness
Ensuring operations are financially efficient.
Client Value
Customer Lifetime Value (CLV)
General Formula: Customer Lifetime Value = Customer Value × Average Customer Lifespan
Customer Value: Represents how much value a customer brings to the business over a specific time period.
Formula:
Read MorePRSP: Advancing Poverty Reduction Strategies Globally
The Impact of PRSP on Global Poverty Reduction
The Poverty Reduction Strategy Paper (PRSP) approach is well-established in many countries and has been linked with major advances in identifying countries with programs, helping the fight against poverty figure prominently in policy discussions and promoting a more open dialogue. On 31 August 2005, the IMF Executive Board had reviewed 49 PRSPs, and 11 countries had completed their PRSPs. In these countries, attention is now focused on the effective
Read MoreMedia Planning and Programmatic Advertising Essentials
Media Planning Process
A. Briefing and Objectives
The goal is to identify growth drivers, with the objectives and KPIs as the results of this stage.
Three elements of the Business Analysis to achieve the goals:
- Client Briefing Analysis
- Analysis of Past Experiences
- Business Analysis – SWOT (Strengths, Weaknesses, Opportunities, and Threats)
It is important for the advertiser to define SMART objectives. You have to take into account the communication objectives that are:
- Knowledge (visibility)
- Attitude (engagement
Distribution Channel Strategies: Wholesale, Retail & Market Coverage
Strategy for Position and Role in the Distribution Channel:
- Wholesale: Self-cash and carry or wholesale (Makro), Rack-jobbers or wholesalers shelf.
- Retail-Convenience: (OPENCOR)-free establishments or Duty Free Shop (located in shopping areas or international seaports and airports).
- Other: Brokers, commission agents, traveling salespersons.
Commercial Formats:
- Independent: Independent retailers, independent wholesalers.
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Spatial Association:
- Shopping centers open (Terrace Center)
- Shopping center closed:
Mastering Public Relations: Strategy, Tactics & Fields
PR Fundamentals: Fields, Goals & Activities
Fields of Professional Practice
Public Relations (PR) operates across various domains, each with a specific focus and goals:
- Corporate Communication: Managing both internal and external messaging to ensure alignment with the organization’s vision and objectives.
- Crisis Communication: Preparing and executing strategies to protect and restore an organization’s reputation during crises.
- Media Relations: Building and maintaining strong relationships with
Adapting Business and Talent for the Digital Age
Business Context and Trends
External/Internal Factors: Variables impacting talent management include AI, big data, and automation, which reshape hiring and employee expectations. The COVID-19 pandemic also accelerated changes, increasing reliance on gig economy platforms (e.g., Upwork, Fiverr).
Talent Management Strategy: Aligning talent strategies with business goals is crucial to bridge digital skills gaps and adapt to socio-cultural and technological shifts.
Shift in Business Models
From Product
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