Inbound Marketing: Attract, Convert, Close, and Delight
Inbound Marketing
Inbound marketing is a more effective way to attract, engage, and please customers. It involves making the user find the brand on the Internet instead of the brand looking for them, avoiding directly pushing them to buy a product or service.
Outbound vs. Inbound
Actions:
1. Attract
Attract the right traffic: those people most likely to become sales opportunities. Tools:
- Websites: Optimized, captivating, and a place of reference for content of interest.
- Blogging: Create daily educational
IT Evolution: From Abacus to AI, E-commerce & Digital Business
The Evolution of Information Technology
1. Pre-Mechanical Era (3000 BC – 1450 AD)
Early methods of storing information included cave paintings, tally sticks, and abacuses (early counting devices).
The invention of writing systems (hieroglyphics, alphabets) allowed better record-keeping.
2. Mechanical Era (1450 – 1840)
The printing press (Gutenberg, 1440) revolutionized information distribution.
Mechanical calculators (e.g., Pascal’s Calculator, Leibniz’s Stepped Reckoner) improved numerical computations.
Read MoreBrain Biases: How Attention, Memory, and Emotion Shape Decisions
The Brain as a Cognitive Miser
The brain is a miser, meaning it is energy-efficient and avoids unnecessary effort. It avoids overthinking and relies on shortcuts to make decisions quickly. Cognitive miserliness helps the brain process information without being overwhelmed, making everyday decision-making faster and easier.
Strategies of Cognitive Miserliness
- Efficiency: The brain prefers to make decisions with minimal effort. This is why we often rely on simple judgments or shortcuts, like first impressions
Neuromarketing Metrics and Brand Strategy Insights
Key Indicators in Neuromarketing Measurement
Indicators to measure:
When using software like RealEye, several key indicators are essential for measurement:
- Eye-Tracking Data: Tracks fixations, saccades, and gaze paths to evaluate how users navigate a website. Longer fixations can indicate areas of interest or complexity, while efficient gaze paths suggest a smooth, intuitive user flow.
- Heatmaps: Visualize the areas of a website that grab the most attention. This helps optimize the placement of important
Digital Marketing Strategies: SEO, PPC, Email & More
Digital Marketing Strategies
SEO (Search Engine Optimization)
SEO (Search Engine Optimization): Various techniques to improve a website’s ranking on search engines through organic means, to attract more visitors.
On-Site vs. Off-Site SEO
On-Site
| Off-Site
|
SEO Advantages and Disadvantages
SEO |
Unlocking Innovation: Strategies and Processes for Business Growth
The Importance of Innovation
- Innovation allows companies to stay competitive and increase revenue.
- Continuous innovation attracts and retains customers with new and improved offerings.
- Innovation increases efficiency and reduces costs, improving the bottom line. (Commodity Trap)
- Innovation enables companies to enter new markets and unlock growth opportunities. In today’s fast-paced global environment, adaptation and innovation are crucial for survival.
- Innovation fosters a better, more engaging work