Business-Level Strategy: Market Segmentation and Competitive Advantage

Posted by on Jan 15, 2025 in Development, Commercial Management, and Market Strategies | 0 comments

Business-Level Strategy

At its most basic, business-level strategy is about who a company decides to serve (which customer segments), what customer needs and desires the company is trying to satisfy, and how the company decides to satisfy those needs and desires. It is related to its mission statement.

Low Cost and Differentiation

Strategy is about the search for competitive advantage. A company has a competitive advantage if it can lower costs relative to rivals and/or if it can differentiate its

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