Marketing Fundamentals: Key Concepts
1. Differentiating Factor?
Supporting a design to surpass others, influencing consumer choice economically, practically, or psychologically.
2. Objective Market Research
Analyzing market response to a product.
3. Purpose of Business
Facilitating exchanges between buyers and sellers.
4. Supply and Demand
Bid is the seller’s offering at a specific price. Demand is the buyer’s willingness at a fixed price. Exchange occurs at the balance point.
5. Marketing Defined
Human activity satisfying needs and wants through
Read MoreBudget Management: Planning, Control, and Investment Strategies
Juan Acosta
UNIT I
Overview
An introduction to accounting for management control, the information system that facilitates decision-making within the company.
Advantages and Limitations of Budgetary Control
ADVANTAGES:
- Deepen planning.
- Improve organization.
- Promote coordination.
- Facilitate decision-making.
- Allow full control.
- Seek profit.
LIMITATIONS:
- It is a forecast.
- It is rigid.
- It is restrictive.
- It is only a means.
Forecasting and Control Definitions
Forecast: anticipate, to see, know in advance. This definition
Read MoreUnderstanding Production: Economic Perspectives & Business Operations
Economic Perspectives on Production
Production is the process of combining resources to create goods and services that meet societal demands, aiming for profit. There are three main perspectives:
- Economic: Focuses on meeting needs through the use of production factors.
- Functional-Utilitarian: Views production as adding value and utility.
- Technical: Emphasizes the combination of resources and technology to create products.
Efficiency in Production
Efficiency involves using the least amount of resources
Read MoreInternational Trade Concepts: Theories and Practices
Item 12: International Trade
Trade is the international or global exchange of goods, products, and services between two countries (an exporter and an importer). Foreign trade is the exchange of goods and services between economic regions, such as the EU and America. Economies participating in foreign trade are open economies. This process of external liberalization began in the second half of the twentieth century, notably in the 90s.
Theory of Absolute Advantage
Proposed by Adam Smith (1723-1790),
Read MoreBanking Products and Services Explained
Banking Products and Services
Current Accounts
A current account is a cash deposit contract between a lender and a customer. The customer deposits money in a bank, and the bank holds the customer’s money, paying a low interest rate. The customer can access the money at any time.
Features of Current Accounts:
- High liquidity: Customers can access their money at any time.
- Access via checks or promissory notes.
- Variety of services offered.
- Low interest paid to the customer.
- No passbook or physical record of
Understanding Stock Market Transactions and Valuation
What is a Paid Share Issuance?
A paid share issuance is a capital increase where existing shareholders can buy a portion of the new shares in exchange for a cash payment (subscription value). For example, if a shareholder owns 100 shares and the company issues new shares at a 1:1 ratio with a subscription value of $5 each, the shareholder can subscribe to 100 new shares for a total of $500. They would then own 200 shares.
What is the Subscription Value of a Share?
The subscription value is the price
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