Distribution Strategies: Channels, Value, and Intermediaries

Posted by on Jan 28, 2025 in International Economics and Business | 0 comments

Distribution Strategy

  • Distribution/Marketing Channels
  • Placement or Distribution connects Production with Consumption, making products or services available to consumers.

It involves making a product or a service available for the consumer:

In the Quantity that the consumer demands

In the Moment when the consumer needs it

In the Place where the consumer wants to have it

Distribution creates three types of value:

  • Time Value: Consumers can purchase the product when they need it.
  • Place Value: Selling a product
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