Strategic Business Units: Analysis, Management, and Environment

Strategic Business Units

Strategic Business Units (SBUs) are sets of activities that are sufficiently self-contained to formulate a separate competitive strategy. They are characterized by heterogeneity and different environments per activity.

Phases of Strategic Management

The phases of strategic management include strategic analysis, formulation, and implementation.

Responsibility: Top management has specific duties, including guiding the process and obtaining resources.

Rationality in Decision-Making

The

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Business Strategy: Understanding Strategic Fit, VRIO, and Porter’s Diamond

What is a Strategy?

Strategy is “the dynamics of the firm’s relation with its environment for which the necessary actions are taken to achieve its goals and/or to increase performance by means of the rational use of resources”.

Reasons for Strategic Failure

  • A poor analysis or diagnosis of the problem: Due to the complexity and uncertainty associated with strategic decisions, the limited rationality of the people making the decisions may lead to a wrong diagnosis or to the failure to identify
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