Strategic Business Units: Analysis, Management, and Environment
Strategic Business Units
Strategic Business Units (SBUs) are sets of activities that are sufficiently self-contained to formulate a separate competitive strategy. They are characterized by heterogeneity and different environments per activity.
Phases of Strategic Management
The phases of strategic management include strategic analysis, formulation, and implementation.
Responsibility: Top management has specific duties, including guiding the process and obtaining resources.
Rationality in Decision-Making
The
Read MoreBusiness Strategy: Understanding Strategic Fit, VRIO, and Porter’s Diamond
What is a Strategy?
Strategy is “the dynamics of the firm’s relation with its environment for which the necessary actions are taken to achieve its goals and/or to increase performance by means of the rational use of resources”.
Reasons for Strategic Failure
- A poor analysis or diagnosis of the problem: Due to the complexity and uncertainty associated with strategic decisions, the limited rationality of the people making the decisions may lead to a wrong diagnosis or to the failure to identify