Key Digital Marketing Metrics and Channels Explained

Posted by admin on Jan 9, 2025 in Marketing and Market Research | 0 comments

Key Digital Marketing Channels

1. Organic Traffic

Organic traffic is the traffic that comes from search engines. When people search for something on Google (or Bing, or any other search engine), a list of websites shows up. This page is called a search engine results page (or SERP). When people click on one of these results, that visit is counted in the organic traffic of that website.

It is the best, most sought-after traffic by marketers. It’s the main reason why content marketing is on the rise